Semiconductor PR Agency for Chip and Foundry Companies

PRLab is a semiconductor PR agency for chip designers, foundries, and equipment manufacturers across Europe, the US, and MENA. We turn architecture launches, funding announcements, and technical milestones into press coverage your buyers and partners actually read. Trusted by 200+ tech companies.
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4.9
Clutch reviews
  • Press Coverage at Tech EU Magazine, obtained for the AI company Neople
  • Press Coverage at What's your Tech Magazine, obtained for the AI company Kry10
  • Press Coverage at MTS Sprout Magazine, obtained for the AI company Neople
  • Press Coverage at Unite AI Magazine, obtained for the AI company 14 Islands
Samples of coverage that we have achieved

Trusted by 200+ clients worldwide

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Beyond coverage: how we help Semiconductor companies turn PR into real business results

Semiconductor PR delivers three things: coverage in the trade outlets your OEM buyers trust, executive positioning that builds authority in a supply-chain-sensitive market, and consistent visibility across long procurement cycles where architecture credibility determines shortlists.

Visibility in the Right Media

Earn coverage in publications like EE Times, IEEE Spectrum, and sector press through architecture launches, benchmark releases, and partnership wins that show your silicon delivering real performance gains in data center, automotive, and edge computing applications.
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Hjörtur Hilmarsson, CEO and CoFounder, 14Islands
We were truly impressed by the friendly culture and open process at PRLab. Their focus on delivering valuable outcomes resulted in numerous high-value publications and secured conference spots for us. The weekly meetings kept us aligned, and PRLab expertly led the entire process from start to finish, saving us time and ensuring we stayed on target.”
Hjörtur Hilmarsson
CEO and CoFounder, 14Islands
Frida Fors Wallsbeck, Marketing Manager Nordics, Meltwater
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us."
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater

OEM Buyer and Investor Interest

Put your process node milestones, performance benchmarks, and government funding wins in front of OEM procurement teams and deep tech investors who are actively evaluating semiconductor suppliers for next-generation designs.
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A Recognised Voice

Build ongoing presence through executive commentary on export controls, CHIPS Act developments, and the geopolitics of chip supply chains, so your organisation becomes a go-to source for journalists and policymakers covering semiconductor strategy, not just product launches.
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Matthijs Onland, Country Manager, Wayflyer
"PRLab managed to help us enter the Dutch market via relevant constant media coverage. Their great content got listed frequently in key local outlets. They become part of our team, which was key."
Matthijs Onland
Country Manager, Wayflyer
"Silicon complexity is easy to explain to engineers and hard to sell to everyone else. We work with chip designers, foundries, and equipment makers to bridge that gap, turning technical depth into narratives that hold up under scrutiny and move conversations toward procurement decisions."
Photo of Matias Rodsevich, CEO of PRLab
Matias Rodsevich
Founder & CEO of PRLab, a pioneer in Semiconductor PR

Why do Semiconductor companies choose PRLab?

Semiconductor PR is not standard tech communications. It requires engineering credibility, policy fluency, and relationships with journalists who understand supply chain and geopolitics. PRLab delivers all three from day one.
Industry Specialization
Long Design Cycle Visibility
Technical Depth, Business Outcomes
Built for Semiconductor PR

Industry Specialization

We know what chip editors will cover and what they will ignore. We coordinate architecture launches, benchmark releases, funding announcements, and government program wins while maintaining direct relationships with journalists covering AI chips, automotive silicon, and semiconductor policy across trade and business media.
PRLab team working

Long Design Cycle Visibility

Semiconductor procurement involves years of evaluation, qualification testing, and supply chain planning. We maintain visibility through executive insights, technical milestone coverage, and strategic commentary that keeps your organisation relevant at every stage of that process.
PRLab CEO Matias Rodsevich working

Technical Depth, Business Outcomes

Process node improvements become cost efficiency. Power reduction becomes battery life. On-chip security becomes compliance readiness. We translate silicon complexity into business language that moves conversations from engineering evaluation to procurement decisions.
PRLab team working

Built for Semiconductor PR

We track media placement reach, analyst inquiry patterns, and coverage timing against architecture launches, applying coordinated announcements, executive positioning, and policy commentary. We also structure content and PR outputs for generative search and LLMs, so your brand gets cited when buyers and government partners are researching solutions in your category.
PRLab team working

Our clients have been featured on:

Logo of Fortune, one of the media in which our PR clients are featured.Logo of TechCrunch, one of the media in which our PR clients are featured.Logo of Forbes, one of the media in which customers of our PR services are featured.Logo of Reuters, one of the media in which customers of our PR services are featured.Logo of The WSJ, one of the media in which customers of our PR company are featured.Logo of Silicon Canals, one of the media in which customers of our PR agency are featured.Logo of Startups Magazine, one of the media in which customers of our PR firm are featured.Logo of Bloomberg, one of the media in which customers of our public relations agency are featured.Logo of Business Insider, one of the media in which our PR clients are featured.
Learn how our PR services work

How PRLab deliver Semiconductor PR from day one to long-term growth

Semiconductor companies need PR services built around technical credibility and policy fluency, not adapted for it. We cover media relations, thought leadership, embargo and benchmark programs, executive positioning, crisis management, and SEO and AI Discoverability.
1

Media Relations

We secure coverage in trade and business media such as EE Times, IEEE Spectrum, and The Register, by coordinating architecture launches, benchmark releases, funding announcements, and supply chain developments.
2

Thought Leadership and Strategic Content

We position executives as industry authorities through conference speaking, bylined articles on AI silicon and manufacturing economics, and expert commentary on supply chain resilience and semiconductor policy.
3

Embargo and Benchmark Programs

We coordinate reviewer and analyst access for benchmark and performance data releases, aligning embargo timing to drive concentrated launch day coverage across technical press, business media, and analyst networks simultaneously.
4

Media Training

We prepare executives for technical interviews and policy discussions on chip capabilities and manufacturing economics, helping them communicate clearly without disclosing sensitive details or overpromising production timelines.
5

Crisis Management

Deploy rapid response for yield issues or security vulnerabilities with protocols that acknowledge problems transparently while protecting customer relationships and government program standing.
6

SEO and GEO

We structure content and PR outputs for both traditional search and generative AI platforms, so your brand gets cited by LLMs like ChatGPT, Perplexity, and Google Gemini when buyers and government partners are researching solutions in your category.

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Grow your reach with our results-driven tech PR services

Extend your influence and amplify your brand's visibility with our strategic B2B technology PR services. We are committed to impactful results tailored to your specific business needs.

Case studies with proven results

Read our case studies to see how we tailored our approach to ensure we hit the desired outcomes unique to every client.
Press Coverage at TechNews180 Magazine, obtained for the AI company 14 Islands

14 Islands case study

14islands is a global design studio mixing Scandinavian minimalism with Brazilian vibrancy to bring impact to digital experiences.
16
Publications
94
Highest DA
Press Coverage at Emerce Magazine, obtained for the AI company Neople

Neople case study

Neople provides AI-driven digital co-workers that assist employees, enhance productivity and simplify workflows.
44
Publications
68
Highest DA

Solid track record in the following sectors

We have proven experience in various sectors and have achieved demonstrable results for businesses across multiple tech verticals.

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Still have questions?

What is a Semiconductor PR agency?

A Semiconductor PR agency is a communications firm that manages the public image and media presence of chip designers, foundries, equipment suppliers, and silicon IP companies. It handles media relations, thought leadership, press releases, architecture launches, and funding announcements. These agencies understand the technical complexity, export control constraints, and geopolitical scrutiny that come with semiconductor communications, giving them the editorial relationships and policy fluency that general PR firms lack in this space.

Which media outlets do you regularly place Semiconductor companies into?

For semiconductor companies, we target specialist outlets such as EE Times, IEEE Spectrum, Semiconductor Engineering, and AnandTech for technical and engineering audiences. For business and investor audiences, we target Bloomberg Technology, the Wall Street Journal, Financial Times, and Reuters. For broader tech coverage, we also work with The Register and Forbes Tech depending on your product and target audience.

What does your Semiconductor PR approach look like in practice?

We map your competitive position, identify the narratives your buyers and policymakers are already responding to, and build a 90-day plan around your architecture launches, funding news, and benchmark releases. We create news rather than waiting for it, running media outreach, thought leadership, and policy commentary in parallel so the program compounds instead of resetting after each product cycle. This is the foundation of our proprietary PR framework for tech companies, built to turn expertise into visibility and visibility into pipeline.

How long does it take to see results from Semiconductor PR?

First trade and business media coverage typically appears within 4 to 6 weeks around launches or funding announcements. Building consistent analyst recognition and OEM buyer credibility takes 6 to 12 months. The journalist pool is small and technical trust is earned slowly. The most damaging pattern is going silent between product generations, leaving competitors and geopolitical narratives to define your category.

What types of Semiconductor companies do you work with?

PRLab works with chip designers, foundries, equipment manufacturers, and silicon IP companies across Europe, the U.S., MENA, and LATAM. We understand the technical complexity, export control constraints, and stakeholder dynamics involved, from architecture launches to government funding announcements and benchmark embargo coordination. Early-stage companies build foundational visibility and specialist media presence. Growth and enterprise clients sustain market presence with narratives that hold up under engineering and policy scrutiny.

At what stage do you start working with Semiconductor companies?

We work with semiconductor companies from Seed stage onwards. Seed and Series A companies focus on first trade media coverage, early investor visibility, and building credibility with technical journalists. Series B and growth stage companies move toward sustained media presence, analyst relationships, and architecture launch support. Late-stage and enterprise clients prioritise market position, policy visibility, and share of voice across regions. The program scales with the business at every stage.

Do you want to boost your growth with PR?

We've helped +200 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. 
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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
Madrid
Princesa St. 31, Apt. 2, Moncloa - Aravaca, 28008 Madrid, Spain
+34 518 88 94 95
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Contact
PRLab | B2B Tech PR Agency
Matias Rodsevich, CEO of PRLab and B2B Tech PR Consultant
PR for growth 🚀
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