Sports tech PR agency

Tech is altering the world of sports. We are a leading Sports Tech PR agency that prides itself on results. Harnessing the power of PR with a unique approach that prioritizes growth, we’ve helped plenty of firms grow in the last three years. Let us see how we can help you.

We consistently get our clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive sports tech market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your sports tech brand awareness

We can elevate your Sports Tech PR game. It's our speciality to create newsworthy brand awareness campaigns that engage and help build brand recognition amongst audiences. Brand awareness takes careful consideration, and the tactics chosen must match your goals.

Sports tech thought leadership & trust building

Thought leadership has become key to helping brands grow meaningfully. It is more than just one white paper or LinkedIn post. Instead, it is a sustained effort to share your leader's unique and valuable insights only they can offer. It’s communicating your expertise that sets you apart.

Why trust us as your sports PR agency?

We are a sports tech PR firm specializing in startups, scaleups, and corporations, and we’re on a mission to revamp a broken PR industry
Media outreach
Industry insight
A communications strategy
Crisis management

Media outreach

To establish credibility in Sports Tech PR, you must communicate transparently and establish relationships with key media outlets.

We help you build a reputation for being knowledgeable and trustworthy, tailor pitches to publications, and be seen as a thought leader.

Industry insight

You need to be on top of the latest trends impacting your industry. With PRLab, we research and monitor relevant news and social channels.

We also research your competitors, their strategies, and the market, helping you stay on top of important news and ahead of the competition.

Winning communication strategy

You need a winning communications strategy to stand out from the crowd. We can help shape your brand image and narrative, thus safeguarding it in more challenging times.

A comprehensive communications strategy is your best defense against a misinterpreted brand narrative.

Crisis management

We can assist you in situations where your organization is threatened by negative events, crafting responses that are reassuring for all your stakeholders, including your employees.

We will help demonstrate your commitment to resolving the issue and addressing broader concerns.

How do our sports PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results you want.

Personalized pitching

Pitching stories that resonate has become more complex, requiring PR professionals to do their homework, understand a market, and be strategic in their approach. Today, the number of pitches journalists receive can exceed 100 daily, making getting their attention more difficult.
Unless the subject line of the pitch is perfect, it risks being overlooked.

You need an agency that understands how to get the attention of journalists and other outlets. At PRLab, we understand how to make reporters sit up and take notice.

Storytelling that engages

Adapting strategies to the changing media landscape is essential. The PR profession must now produce content that stands out in tweets and posts, adding a whole new level of complexity. Staying current with the changing media landscape and adapting strategies accordingly is crucial.

In the digital age, reaching target audiences through social and digital media has become more challenging. However, the importance of crafting compelling stories has never been more relevant. Those who do their homework and master this art can still succeed.

Results-driven PR

Results are our main driver and purpose. We can steer public opinion, promote sales, and increase your brand awareness. We will strive to achieve your goal, whatever it is.

Our real-time analysis of results allows organizations to make informed decisions and adjust their PR strategies as they go along. Our flexible campaigns will enable us to adapt to changing market conditions as they develop. With PRLab, organizations can identify what is working and what isn't in real time.

Integrated PR

Crafting messaging, visuals, and interactions with stakeholders and the media takes time and effort to ensure consistency and a positive message. We strongly believe that all efforts need to be integrated across the whole funnel. All marketing initiatives need to add up.

Our goal is to create a measurable impact for your brand through industry reports, thought leadership, or specific events. We work as part of your team to achieve the desired results.

Media training

In addition to providing the media with content they deem worthy of publication, media training ensures that interactions with journalists align with your company's core values and brand identity. It is important to refrain from sounding robotic and rehearsed when responding to media inquiries.

Our media training will teach you how to deliver your messages effectively. Media training involves various techniques and strategies, such as messaging development, interview preparation, and on-camera presence.
Personalized pitching
Storytelling that engages
Results-driven PR
Integrated PR
Media training
Sport innovators

Unlock the future of Sports Technology with our cutting-edge PR services - drive your brand’s success and innovation. Contact us today to elevate your game.

Contact us

We're experts in sports tech PR and we can prove it

"Our tailored Sports Tech PR campaigns highlight the cutting-edge aspects of our clients’ technologies, connecting them with key stakeholders and boosting their industry presence. From investors to consumers, we focus on storytelling that illustrates the impact of the technology.."

Photo of Matias Rodsevich, PR consultant specialized in Sports Tech companies
Matias Rodsevich
CEO of PRLab, a pioneer in sports tech PR

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Still have questions?

Sports PR is public relations for sports teams, players, sports-related companies, or other such organizations. It is about building productive media relationships with sports journalists to garner publicity with the overall goal of creating a positive image and brand reputation for people or an organization. In addition, it involves preparing for and responding to negative publicity or other issues that could be harmful to an individual or brand. It also assists with engaging communities through charity or community-based programs.

Sports companies need to be seen in and on the right channels to generate the best coverage. Public relations is essential for strong media and achieving and retaining sponsor-related relationships. Sports firms often depend on events for revenue and to gain visibility. PR professionals are key to making these events happen and get reported on. PR also assists organizations in promoting their charity projects.

Public relations can build an entity's positive reputation, increasing loyalty and trust with the public. Creating engaging content that hits home for an audience helps them connect with you. Establishing solid relationships is another important reason for using PR. Brands generate good publicity, increasing their visibility and amplifying their brand message. These relationships can lead to partnerships and collaborations that further benefit the brand. PR can also be necessary for raising awareness of wider sports-related causes.

PRLab analyzes target outlets, online feedback, impressions, discussions, engagement, and web traffic among the earned and owned media channels. As the objectives of the campaign differ, we establish clear methods of tracking success tailored to your specific needs. A sports PR campaign's results can be measured in terms of public engagement, online web traffic, and Return on Investment (ROI).

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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