We're not a traditional sports PR agency

Sports Tech PR Agency

Underline
We are a leading sports tech PR agency that prides itself on results. Harnessing the power of PR with a unique approach that prioritizes growth, we’ve helped plenty of firms grow in the last three years. Let us see how we can help you.

Why PRLab?

See how we've implemented our in-house developed PR model for sport businesses like yours:
  • "We hired PRLab to launch our product in the Dutch Market. Focus points were thought leadership, press releases, creative campaigns and coordinating our annual corporate learning Benchmark. PRlab helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR processes."
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    Laurent Van Brussels
    Marketing manager at MobieTriain
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  • "The client saw an increase of featured content in high-tier publications thanks to PRLab's effort. They also successfully promoted the company's first-ever industry result. The team's immediate response and great reporting were key to their workflow"
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    Recruitee
    Community Marketer
    2/2
  • "We hired PRLab to launch our product in the Dutch Market. Focus points were thought leadership, press releases, creative campaigns and coordinating our annual corporate learning Benchmark. PRlab helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR processes."
    Logo of MobieTriain
    Laurent Van Brussels
    Marketing manager at MobieTriain
    1/2
  • "The client saw an increase of featured content in high-tier publications thanks to PRLab's effort. They also successfully promoted the company's first-ever industry result. The team's immediate response and great reporting were key to their workflow"
    Logo of Recruitee, client of our PR company
    Recruitee
    Community Marketer
    2/2

Building relationships

Build relationships with sports journalists

Generate brand awareness

Public relations that hits the spot

Industry knowledge

Benefit from our experience and industry knowledge

Why trust us as your sports PR agency?

We specialize in public relations for sport companies
Media outreach
Industry insight
Strategy
Crisis management

Media outreach

To establish credibility in sports tech public relations, you must communicate transparent, honestly, and reliably with the media, players, and teams. You must establish relationships with key media outlets and reporters to establish credibility. You must research each outlet and reporter to determine what types of stories they cover and how they prefer to receive pitches. We can help build a reputation for being knowledgeable and trustworthy, tailoring pitches to specific reporters and outlets, and helping you be seen as an industry thought leader.

Industry insight

You need to be on top of the latest trends impacting your industry, or of anything that could impact it down the line. With us as your PR agency, we research and monitor relevant news and social media channels. We also conduct research on your competitors and their strategies, as well as the market in general, helping you stay on top of the latest important news and ahead of your competition. Having a PR agency with great industry insight is essential.

A communications strategy

You need a winning communications strategy to stand out head and shoulders from the crowd. We can help mold or change your brand image and narrative. By doing this, you can help safeguard it in more challenging times. It also means you’ll be more likely to get regular and positive media coverage. A comprehensive strategy engages and fosters strong relationships with all stakeholders and makes your social media channels a strong platform to deliver your brand message. In this way, you can limit the likelihood of your brand narrative being misrepresented.

Crisis management

Don’t let a crisis bring your hard work down. We can assist you in situations where your organization is threatened by negative events, helping to craft responses for you that are both empathetic and reassuring for all your stakeholders, including your employees. We will help demonstrate your commitment to resolving the issue and addressing broader concerns. In fact, before any of this happens, we prepare you for what may happen, take steps to reduce it, and devise a plan should the worst occur.

We're not a traditional sports tech PR firm

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
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Personalized pitching

Pitching stories that resonate has become more difficult, requiring PR professionals to really do their homework and understand a market, and to be strategic in their approach.

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The number of pitches journalists receive today can exceed 100 daily, making getting their attention more difficult. Unless the subject line of the pitch is perfect, it risks being overlooked. You need an agency that understands how to get the attention of journalists and other outlets. At PRLab, we know how to get the attention of the outlets you need.

Storytelling that engages

Adapting strategies to the changing media landscape is important. The PR profession must now produce content that stands out in a world of tweets and posts, adding a whole new level of complexity.

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Staying current with the changing media landscape and adapting strategies accordingly is crucial. It has become more challenging for PR professionals to reach their target audiences through social media and digital media. However, those who do their homework and craft compelling stories can still succeed.

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Results-driven PR

Results are our main driver and purpose. We can steer public opinion, promote sales, and increase brand awareness for you. We will strive to achieve your goal, whatever it is.

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Our real-time analysis of results allows organizations to make informed decisions and adjust their PR strategies as they go along. Our flexible campaigns allow us to adapt to changing market conditions as they develop. With PRLab, organizations can identify what is working and what isn't in real-time.

Integrated PR

To ensure that the message is consistent and positive, it takes time and effort to craft messaging, visuals, and interactions with stakeholders and the media.

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We believe strongly that all efforts need to be integrated across the whole funnel. All marketing initiatives need to add up. Our goal is to create a measurable impact for your brand, be it through industry reports, thought leadership, or specific events. We work as part of your team to get the desired results.

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Individualized media training

In addition to providing the media with content they deem worthy of publication, media training ensures that interactions with journalists align with your company's core values and brand identity.

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It is important not to sound robotic and rehearsed when responding to certain media inquiries. Our media training will teach you how to effectively deliver your messages. Media training involves a wide range of techniques and strategies, such as messaging development, interview preparation, and on-camera presence.

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Let's take this further. Get in touch 👋

Tell us about your project and how we can help

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FAQs

Some answers for the most common sports PR questions

What is Sports PR?

Sports PR is public relations for sports teams, players, sports-related companies, or other such organizations. It is about building productive media relationships with sports journalists to garner publicity with the overall goal of creating a positive image and brand reputation for people or an organization. In addition, it involves preparing for and responding to negative publicity or other issues that could be harmful to an individual or brand. It also assists with engaging communities through charity or community-based programs.

What are the specifics of PR for sports companies?

Sports companies need to be seen in and on the right channels to generate the best coverage. Public relations is essential for strong media and achieving and retaining sponsor-related relationships. Sports firms often depend on events for revenue and to gain visibility. PR professionals are key to making these events happen and get reported on. PR also assists organizations in promoting their charity projects.

Why is Sports PR important?

Public relations can build an entity's positive reputation, increasing loyalty and trust with the public. Creating engaging content that hits home for an audience helps them connect with you. Establishing solid relationships is another important reason for using PR. Brands generate good publicity, increasing their visibility and amplifying their brand message. These relationships can lead to partnerships and collaborations that further benefit the brand. PR can also be necessary for raising awareness of wider sports-related causes.

How do we measure the success of sports PR?

PRLab analyzes target outlets, online feedback, impressions, discussions, engagement, and web traffic among the earned and owned media channels. As the objectives of the campaign differ, we establish clear methods of tracking success tailored to your specific needs. A sports PR campaign's results can be measured in terms of public engagement, online web traffic, and Return on Investment (ROI).

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
Grow your brand
Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
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+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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