We're not a traditional Web3 PR agency

Web3 PR Agency

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We are a recognized Web3 PR agency. We help connect brands to their audience with effective communication strategies that highlight their expertise in the field. We understand the importance of building a strong reputation and community within the decentralized web.

Why PRLab?

See how we've implemented our in-house developed PR model for Web3 businesses like yours:
  • "We hired PRLab to launch our product in the Dutch Market. Focus points were thought leadership, press releases, creative campaigns and coordinating our annual corporate learning Benchmark. PRlab helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR processes."
    Logo of MobieTriain
    Laurent Van Brussels
    Marketing manager at MobieTriain
    1/3
  • "The client saw an increase of featured content in high-tier publications thanks to PRLab's effort. They also successfully promoted the company's first-ever industry result. The team's immediate response and great reporting were key to their workflow"
    Logo of Recruitee, client of our PR company
    Recruitee
    Community Marketer
    2/3
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    3/3
  • "We hired PRLab to launch our product in the Dutch Market. Focus points were thought leadership, press releases, creative campaigns and coordinating our annual corporate learning Benchmark. PRlab helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR processes."
    Logo of MobieTriain
    Laurent Van Brussels
    Marketing manager at MobieTriain
    1/3
  • "The client saw an increase of featured content in high-tier publications thanks to PRLab's effort. They also successfully promoted the company's first-ever industry result. The team's immediate response and great reporting were key to their workflow"
    Logo of Recruitee, client of our PR company
    Recruitee
    Community Marketer
    2/3
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    3/3

High-quality web3 PR agency

We are an agency based on quality

Entrepreneurial outlook

Helping to serve entrepreneurs and startups in Web3 developments

360 degree PR services

PR that adds to and complements your current marketing activities

Why trust us as your Web3 PR agency?

We specialize in public relations for Web3 companies
Writing services
Web3 specialists
Brand Story
Professionalism

Writing services

Our clients can also benefit from our high-quality copywriting services. We are committed to providing you with top-notch writing that is tailored to meet your specific needs. Providing exceptional pitches designed to get results is part of our services. We can proofread your current and future materials. We can help you with case studies, whitepapers, pitches, and a range of other marketing materials.

Web3 specialists

With so many firms out there, how do you decide which one is best for you? As an agency that has been operating in Web3 areas for a while now, we are known and well-respected in the industry and are in a good position to reach customers and investors. Here at PRLab, we specialize in providing customized public relations services for Web3 businesses. We know how to reach your target audience. You'll be able to build relationships with key stakeholders with our help pretty fast!

Web3 Brand Story

As well as receiving effective navigation within the Web3 industry, we assist our clients in creating their brand story and translating their brand message to achieve maximum impact. Consumers and investors alike respond to strong brand narratives, and we’re here to help you craft yours. By utilizing our competence and experience within the chaotic Web3 environment, our clients are able to focus on climbing the required steps while we handle their publicity representation efficiently.

Professionalism

Throughout the years, we have helped Web3 start-ups like yours succeed by demonstrating trust, transparency, and industry knowledge. It is important for us to take an approach that is expertly tailored to your needs when you work with us. We understand that each Web3 start-up is unique in its structure, challenges, and objectives. We understand technical concepts deeply, and we know how to communicate them effectively to your audience.

We're not a traditional Web3 PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
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Campaign tracking

Our philosophy at PRLab is that success isn't just launching an excellent PR campaign but also monitoring it and adjusting accordingly. It is vital to track the progress of all campaigns.

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We provide detailed reports on performance and remain open and agile to change it if needed. We aim to help you understand how your campaigns are performing and where improvements can be made. We do this by examining website traffic, media mentions, engagement on social media, and brand sentiment. We can then suggest future ideas based on these results.

Range of services

From press releases and media outreach campaigns to corporate communications and reputation management, we provide comprehensive public relations strategies.

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Our team of experts will help you identify objectives, develop an effective PR strategy, and strive to implement it across your channels. Our aim is to ensure that your message reaches the right audience and gets heard. Our creative content captures attention and drives action. In the event of a crisis, staying proactive and prepared is crucial. Thus, we also offer crisis preparation and crisis management services.

Range of services icon
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Our range of packages

Each of our clients has unique needs, and we understand that. Because of this, we offer packages customized to fit different needs and budgets. Among our packages are media relations, crisis management, event planning, and social media management.

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We work closely with you to determine the best package for your needs, and we provide ongoing support and guidance to help you achieve your PR goals. With our expert PR services, we can help you enhance your brand and reputation.

Flexibility

We apply a local and global strategy to ensure our clients reach beyond their headquarters locations and gain global visibility and recognition.

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As well as researching Web3 industry trends within our client companies' regions of origin, we ensure they stay up-to-date with worldwide developments and changes. We adjust, adapt, and transform our strategies and public relations approaches to provide alternative and well-prepared solutions with long-lasting positive outcomes.

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Collaborative approach

Despite global economic instability, we ensure that our clients are not faced with the challenges and obstacles alone in the Web3 world, and we provide them with the support and answers they need.

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In order to keep our clients' businesses certain within the uncertainty of today's world, we provide constant solutions to issues that come in the way of their business activities.

Our SaaS PR Strategy

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Client Lifecycle

Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.

Media Relations

We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.

PR Planning

Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.

SaaS PR

Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.

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Let's take this further. Get in touch 👋

Tell us about your project and how we can help

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FAQs

Some answers for the most common Web3 PR questions

What is Web3?

Web3 is the latest internet generation, characterized by increased intelligence, hyper-personalization, and automation. For information to be easily accessible and machines to interact seamlessly, it is envisioned as an intelligent and interconnected web. Web1 was the first stage; there was very little user interaction, and most information came from directories. Web2 refers to the current stage of the web, characterized by user-generated content, social networking, and increased communication and collaboration. Sites like Facebook, YouTube, and Wikipedia have changed how information is consumed and shared.

What is Web3 PR?

Web3 refers to decentralized blockchain technology that enables peer-to-peer transactions and prioritizes user data control. Web3 PR manages web3 companies' communication and image with stakeholders and the general public. Public relations for web3 is the developing and implementing strategies for web3 promotion.

What are the specificities for web3 PR?

Considering the unique nature of Web3, There are some specificities of Web3 PR. Since Web3 technology is complex and technical, Web3 PR professionals need to understand blockchain technology and decentralized applications from a technical perspective. As of now, the Web3 ecosystem still consists mostly of investors, developers, and other crypto enthusiasts. Blockchain, cryptocurrency, and other Web3 technologies are still in their infancy as far as regulations go, and there is still a lot of uncertainty about how different jurisdictions will treat them. In order to foster trust and foster adoption of Web3 PR, community engagement and management play a crucial role.

Why is PR important to Web3 companies?

PR allows any company to build brand awareness about its products or services through media coverage. Because web3 technologies are still relatively new, many things about how they operate need to be clarified and understood. By explaining any misunderstandings and demonstrating the benefits of their web3 product or service, PR can help a company establish a positive reputation. As mentioned, community participation is essential in Web3 activities because these firms rely on community participation to grow and succeed. Public relations can help web3 companies to build a sense of trust with their users and build loyalty. For web3 companies to grow and develop, they may need to raise funds. PR can attract investors and showcase their web3 technology's potential.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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+49 800 0001393
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