We're not a traditional Web3 PR agency

Web3 PR Agency

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We are a recognized Web3 PR agency. We help connect brands to their audience with effective communication strategies that highlight their expertise in the field. We understand the importance of building a strong reputation and community within the decentralized web.

Why PRLab?

See how we've implemented our in-house developed PR model for Web3 businesses like yours:
  • "We hired PRLab to launch our product in the Dutch Market. Focus points were thought leadership, press releases, creative campaigns and coordinating our annual corporate learning Benchmark. PRlab helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR processes."
    Logo of MobieTriain
    Laurent Van Brussels
    Marketing manager at MobieTriain
    1/3
  • "The client saw an increase of featured content in high-tier publications thanks to PRLab's effort. They also successfully promoted the company's first-ever industry result. The team's immediate response and great reporting were key to their workflow"
    Logo of Recruitee, client of our PR company
    Recruitee
    Community Marketer
    2/3
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    3/3
  • "We hired PRLab to launch our product in the Dutch Market. Focus points were thought leadership, press releases, creative campaigns and coordinating our annual corporate learning Benchmark. PRlab helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR processes."
    Logo of MobieTriain
    Laurent Van Brussels
    Marketing manager at MobieTriain
    1/3
  • "The client saw an increase of featured content in high-tier publications thanks to PRLab's effort. They also successfully promoted the company's first-ever industry result. The team's immediate response and great reporting were key to their workflow"
    Logo of Recruitee, client of our PR company
    Recruitee
    Community Marketer
    2/3
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    3/3

High-quality web3 PR agency

We are an agency based on quality

Entrepreneurial outlook

Helping to serve entrepreneurs and startups in Web3 developments

360 degree PR services

PR that adds to and complements your current marketing activities

Why trust us as your Web3 PR agency?

We specialize in public relations for Web3 companies
Writing services
Web3 specialists
Brand Story
Professionalism

Writing services

Our clients can also benefit from our high-quality copywriting services. We are committed to providing you with top-notch writing that is tailored to meet your specific needs. Providing exceptional pitches designed to get results is part of our services. We can proofread your current and future materials. We can help you with case studies, whitepapers, pitches, and a range of other marketing materials.

Web3 specialists

With so many firms out there, how do you decide which one is best for you? As an agency that has been operating in Web3 areas for a while now, we are known and well-respected in the industry and are in a good position to reach customers and investors. Here at PRLab, we specialize in providing customized public relations services for Web3 businesses. We know how to reach your target audience. You'll be able to build relationships with key stakeholders with our help pretty fast!

Web3 Brand Story

As well as receiving effective navigation within the Web3 industry, we assist our clients in creating their brand story and translating their brand message to achieve maximum impact. Consumers and investors alike respond to strong brand narratives, and we’re here to help you craft yours. By utilizing our competence and experience within the chaotic Web3 environment, our clients are able to focus on climbing the required steps while we handle their publicity representation efficiently.

Professionalism

Throughout the years, we have helped Web3 start-ups like yours succeed by demonstrating trust, transparency, and industry knowledge. It is important for us to take an approach that is expertly tailored to your needs when you work with us. We understand that each Web3 start-up is unique in its structure, challenges, and objectives. We understand technical concepts deeply, and we know how to communicate them effectively to your audience.

We're not a traditional Web3 PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
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Campaign tracking

Our philosophy at PRLab is that success isn't just launching an excellent PR campaign but also monitoring it and adjusting accordingly. It is vital to track the progress of all campaigns.

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We provide detailed reports on performance and remain open and agile to change it if needed. We aim to help you understand how your campaigns are performing and where improvements can be made. We do this by examining website traffic, media mentions, engagement on social media, and brand sentiment. We can then suggest future ideas based on these results.

Range of services

From press releases and media outreach campaigns to corporate communications and reputation management, we provide comprehensive public relations strategies.

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Our team of experts will help you identify objectives, develop an effective PR strategy, and strive to implement it across your channels. Our aim is to ensure that your message reaches the right audience and gets heard. Our creative content captures attention and drives action. In the event of a crisis, staying proactive and prepared is crucial. Thus, we also offer crisis preparation and crisis management services.

Range of services icon
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Our range of packages

Each of our clients has unique needs, and we understand that. Because of this, we offer packages customized to fit different needs and budgets. Among our packages are media relations, crisis management, event planning, and social media management.

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We work closely with you to determine the best package for your needs, and we provide ongoing support and guidance to help you achieve your PR goals. With our expert PR services, we can help you enhance your brand and reputation.

Flexibility

We apply a local and global strategy to ensure our clients reach beyond their headquarters locations and gain global visibility and recognition.

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As well as researching Web3 industry trends within our client companies' regions of origin, we ensure they stay up-to-date with worldwide developments and changes. We adjust, adapt, and transform our strategies and public relations approaches to provide alternative and well-prepared solutions with long-lasting positive outcomes.

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Collaborative approach

Despite global economic instability, we ensure that our clients are not faced with the challenges and obstacles alone in the Web3 world, and we provide them with the support and answers they need.

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In order to keep our clients' businesses certain within the uncertainty of today's world, we provide constant solutions to issues that come in the way of their business activities.

Our SaaS PR Strategy

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Client Lifecycle

Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.

Media Relations

We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.

PR Planning

Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.

SaaS PR

Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.

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Let's take this further. Get in touch 👋

Tell us about your project and how we can help

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FAQs

Some answers for the most common Web3 PR questions

What is Web3 PR?

Web3 PR refers to the public relations and marketing communication activities to promote Web 3.0 products or companies. This can include blockchain, crypto, and decentralized applications (dApps). Web3 PR manages Web3 companies' communication and image with stakeholders and the general public, building trust in the Web3 ecosystem and fostering transparency.

Why is PR important to Web3 companies?

PR allows companies to build brand awareness about their products or services. Because Web3 technologies are still relatively new, many things about their operation must be clarified and understood. By explaining any misunderstandings and demonstrating the benefits of their web3 product or service, PR can help a company establish a positive reputation. As mentioned, community participation is essential in Web3 activities because these firms rely on community participation to grow and succeed. Public relations can help web3 companies build trust and loyalty with their users. For Web3 companies to grow and develop, they may need to raise funds. PR can attract investors and showcase their Web3 technology's potential.

Is Web3 PR worth the investment?

In our view, yes. This is because you need a strong presence, and trust is a big factor in the success of Web3. As businesses adopt Web3 technology, the landscape will change, and you don’t want to be left behind. We’ve seen organizations waste money needlessly on previous PR campaigns that were poorly planned and executed. Our team focuses on results, designing a PR strategy tailored for you to achieve maximum impact, and achieve your PR aims. All this means you’re more likely to get a higher ROI. At PRLab, we commit ourselves to getting you the results you desire so that you can then move on to your next business goals.

What are some effective PR tactics for Web3?

Effective Web3 PR strategies start with a clear and compelling message that demonstrates an organization's unique vision and USP. Making use of platforms such as Reddit, Telegram and Twitter can prove effective for reaching valuable audiences and promoting a sense of community for enthusiasts. Thought leadership can amplify reach and gain you credibility. Don’t forget to supplement this with educational content on your website or social media to reduce knowledge gaps and demystify the technology, making it more accessible to everyday audiences. Also, include as much information as you can about your firm. Interacting in community sessions fosters engagement and can raise brand awareness. You should stay honest and transparent.

What are the specificities of Web3 PR?

Considering the unique nature of Web3, there are some specificities of Web3 PR. Since Web3 technology is complex and technical, Web3 PR professionals need to understand blockchain technology and decentralized applications from a technical perspective. Currently, the Web3 ecosystem still consists mostly of investors, developers, and other crypto enthusiasts. Blockchain, cryptocurrency, and other Web3 technologies are still in their infancy as far as regulations go, and there is still a lot of uncertainty about how different jurisdictions will treat them. To foster trust and foster adoption of Web3 PR, community engagement and management play a crucial role. Web3 PR should show users exactly how they can benefit from this. But you need to focus on the right communities.

What is different about Web3 PR from Digital PR?

There is a much greater focus on personalization. Few people want to see ads for things they have zero interest in over ads for something they do. Another key element is ownership and user-owned content (UGC). Platforms that pay users for their content or where they own everything they create are successes of Web3. Web3 is more geared toward community platforms and sharing to make the internet a better space. Part of this ideal is transparency. Authenticity is key and should be front and center of a PR campaign. Addressing skepticism and mistrust from the general public and traditional financial sectors is even more important.

Why choose our Web3 PR Agency?

As you'll know by now, steering the world of Web3 PR takes work. We're a passionate team and a full-service PR agency that provides an integrated approach to all marketing communications. This means we join the dots in your communications strategy so you deliver a consistent and strong message to audiences. We specialize in Tech and Web3 PR - so you won't have to. The future is bright for Web3, so it stands to reason that you leave it to an expert agency to get your messaging right the first time. Your goals become our goals, and we take our goals very seriously. So, let us work our hardest for you.

How can we get started with your Web3 PR agency?

That's easy: get in touch. We’d love to hear from you. We’ll guide you through how we work, what to expect, and what can be done for you. If you wish to hear more about how we can create a Web3 PR strategy tailored for you, then give us a call or fill out our form. Tell us a tiny bit about yourself, and we’ll take it from there. We want to understand your goals and USPs. Together, we can help your Web3 business grow.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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