Content Marketing Strategy

There is more to marketing than simply pumping out a message to a wider audience - it is about creating a narrative and vision of your brand that positions you as a leader in your industry. This is achieved by creating relevant and engaging digital content and is a key element for startups and scaleups. PRLab is the agency specialising in modern, innovative, and effective content marketing strategies.

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Editorial and blog articles

Our content marketing strategy is in-depth and well researched, designed to attract the attention of your target audiences - resulting in high-quality traffic, new leads, and increased engagement levels.

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Industry report

PRLab crafts clients strategic industry reports containing novel insights and industry analysis. We help clients own their niche, their industry, and the moment to become thought leaders - accelerating growth and edging out the competition.

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E-books & Whitepapers

We compose ebooks and whitepapers full of key insights that will attract leads to your business. These high-quality publications are created by our specialist writers and will engage and nurture your audience, driving them down your marketing funnel.

Content Creation Services

There are a lot of misconceptions about what this strategy is and how it works. Simply put, it does not just describe or try to sell the products of the company, but instead offers high-quality information on a consistent basis.

How you manage your written, visual and downloadable media to deliver this goal is your content marketing strategy. With the integrated approach of PRLab, you can build customer loyalty by increasing brand awareness and growing your authority.

Consistently producing engaging and informative content is essential to gain an edge in a competitive marketplace. Without it, marketing is useless, and it will be impossible to distinguish yourself from other businesses. This is why you need to invest in an effective plan to deliver media that is tailored to your target audience.

A coherent content marketing strategy is the unsung hero of a business’s endeavours as it is crucial to immerse your customers. This is our principal goal, to create media that your audience will consume on a regular basis as they trust your business as a source of information. To build this trust PRLab can help you to raise brand awareness, attract clients, and enlighten them to the current situation and possible solutions for the developing trends in their industry.

Consistent content is absolutely key in reaching and developing potential customers as it communicates the value of your business. By educating your audience, ensuring their awareness of your business’s and industry’s processes will make it easier to translate this value into sales and accelerate your growth.

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Our content marketing strategies 

PRLab utilizes a mix of contemporary and traditional PR approaches in order to help you achieve the results, and grow the presence you desire within your industry. Our team all have experience with their own startups, so we know that PR for startups and scale-ups in the tech industry needs a different approach and on tailormade to match your company's style.

PRLab can support you across a range of different topics to buttress your content marketing strategy. We use different touchpoints to create media that your customers want to read, see, and listen to. We have worked with a variety of startups and scale-ups across a mulititude of industries, and we have consistently been effective at building authority for our clients and positioning them as thought leaders.

We channel this experience and expertise through our writers, who are specialists in producing work that is consistent and engaging. They produce media that is search engine optimized, and can answer your customers questions in a clear, actionable way. This quality means thats by choosing PRLab you can build brand loyalty and stand out in a saturated crowd.

THE PROCESS

We start by formulating an integrated PR strategy according to your objectives. This includes in-depth research on your competitors, salient media coverage, and the history and trends within industry to devise a content marketing plan. This is necessary so we can create uniquely crafted messages aimed for your industry and your audience that will communicate your core purpose and brand value.

THE OBJECTIVE

The main goal is to create consistent messaging across all relevant and effective media channels. We coordinate the content that you have as well as create it for you, ensuring that it is relevant to your business, industry, and most importantly your target audience. The articles, press releases, and social media posts all have the same theme based on the elements unique to your business and its place within your industry. The inherent value is that your company will be seen as a valuable source of information. A steady flow of information is then created through ongoing media pitching. Not only do we pitch the media, but we also provide the necessary media training to upskill your staff to become media-savvy players themselves. Additionally, we assist your efforts in securing speaking slots and gaining coverage through events to establish you and your business as a thought leader.

THE ESSENTIALS

An essential goal of content marketing is thought leadership. Thought leadership is accomplished through consistent, reliable, and relevant messages coming from you and shared across relevant media channels. Your potential customers will value that information and see you as an authority and a trusted source in your field. It is also important that you are catering to your audience. We create media that is not about the brand, services, or your product, but rather about your audience and what they care about.

Content marketing is about catering to your audience. We create a content marketing strategy that is not about the brand, services, or your product, but rather about your audience and what they care about.

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The advantages of our content marketing strategy

  • Create content your customers want to read, see & listen to

  • Answers the questions that your potential customers have

  • Builds brand loyalty

  • Makes you stick out in a saturated crowd

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How do we achieve this? 

Case Studies

Office App image. Content marketing for startups client.

Office App

Bringing a Happy Office Life

Office App logo. Content marketing for startup client.

Office App was founded by Iain Thompson in 2015 with the vision of seamlessly connecting employees to their office space for optimal productivity and enjoyment. The vision started small and has now grown to in 10 different countries all across Europe. The platform has completely changed the way work environments are built and utilized, optimizing the work-life flow.

Paazl image. Content marketing agency for startups.

Recruitee

Powerful Software that makes hiring easy

Paazl logo, example of tech PR case study.

Being a solution to a serious problem for companies, Recruitee began growing quite quickly and before they knew it they were internationally successful with major clients like Starbucks, Toyota, and Vice. At the point they became one of the leaders in industry, they realized it was time for their voice to be heard.

Techleap image. Content marketing strategy example.

Techleap

Top notch content to become a point of reference

Techleap logo, example of content marketing strategy.

Enter Techleap.nl. They were given a government mandate in 2019 to quantify and accelerate the development and advancement of the tech ecosystem of the Netherlands. To do this, Techleap has instituted programs and initiatives to break down impediments, and gain access to talent, capital, and knowledge.

Halve Maen image. Effective content marketing services.

Halve Maen

Helping Those Who Help Others Take The Big Leap

Impraise logo. B2B public relations case study.

Halve Maen wanted to further encourage and support Dutch entrepreneurs thinking of expanding to the US by sharing best practices, challenges and tips from those who have already taken the leap. With a community of entrepreneurs ready to share their stories, they commissioned PRLab to gather the information and create engaging content for their target audience.

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FAQs

Content marketing strategy is how you manage your consumable media in a way that builds loyalty to the brand. PRLab accomplishes this by tailoring each strategy specifically to the client’s business goals. A good practice is to have a consistent message.

By being consistent over all of your communication platforms and ensuring that all your different types of content are consistent with the same theme and communicating the same message, your target audience will learn to see you as a leader in the industry and you will gain value as a source of trustworthy information. Your authority is cemented by this high-quality communication, and PRLab use the best practices that focus on shaping your business into a thought leader.

The best practices of content marketing are those that build loyalty to the brand. This is done by providing high-quality content that is specifically tailored to your business’s image and goals. Consistent messaging is absolutely key in reaching and developing potential customers as it communicates the value of your business. By educating your audience, ensuring their awareness of your business’s and industry’s processes will make it easier to translate this value into sales and accelerate your growth.

Your articles, press releases, and social media posts must all have the same theme based on the elements unique to your business and its place within your industry. This is how consistency will give your company inherent value by making it a trustworthy source of information and position you as a thought leader.

A content marketing specialist is responsible for creating case studies, research, tweets, blogs, videos, white papers, checklists, infographics, emails, letters, webinars, presentation, web copy, and plenty of other creative forms of communication.

They plan what media should be shared with target audiences to convert them into paying customers or loyal clients. They essentially helps you tell the story of your brand through various means, with the goal of communicating your value to your audience. At PRLab our specialists work as an extension of your team. They create media that is relevant to your business goals and to your audience, and think of creative ways that this material can reach them.

Simply put, content marketing increases customer loyalty. It creates relationships with your potential and existing customers, which in turn increases their trust towards your business. When your audience trusts your business and your services they will know what to expect, will be familiar with the process, and they are more likely to opt-in and do business with you.

It has the potential to increase your sales and accelerate your growth. Research shows that investing in content marketing over paid advertisements is actually a smarter investment, as it generates more traffic and by building trust and loyalty, more returning customers.

Content marketing is important because it answers your audience's questions. When utilized properly, you will build trust with your audience, improve your conversions, connect with your customers, and ultimately, generate leads. In today's digital age customers expect high-quality, consistent media from their favorite brands, so it is essential to be engaging.

By sharing something with customers and giving them an opportunity to react, you are involving customers with the brand and making them feel understood and valued. By telling a story through your content, people will develop a personal attachment to your brand, and you can inspire the emotions you want associated with your brand.