Content Marketing Strategy

There is more to marketing than simply pumping out a message to a wider audience - that message should also always include pertinent information. That is what is all about - a content marketing strategy is a key element of any earned media strategy. PRLab is the agency developing modern, innovative, and effective content marketing strategies for startups and scaleups.

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Editorial and blog articles

Our content marketing strategy consists of in-depth and well-researched content that attracts the attention of your target audiences - resulting in high-quality traffic, new leads, and increased engagement levels.

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Industry report

PRLab crafts clients strategic industry reports containing novel insights and industry analysis. We help clietns own their niche, their industry, and the moment to become thought leaders - accelerating growth and edging out the competition.

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E-books & Whitepapers

We compose ebooks and whitepapers full of key insights that will attract leads for your business. This high quality content, compiled by our content specialists will engage and nurture you audience while driving them down your marketing funnel.

Content Creation Services

What is marketing without engaging and informative content? The answer is - useless. If you want to gain an edge in a competitive marketplace you have to provide informative, insightful and relevant content on a consistent basis. That is where a tactful and specialised content marketing strategy comes in. inbound marketing is a technique that actively creates and provides strategic content tailor-made for your target audience.

So, what is it exactly? A lot of people have many misconceptions about content marketing and how it works. Simply put, a good content strategy does not try to sell or describe the products of the company, but instead, the main goal of a well-developed and engaging content marketing practice is for the vendor to offer information of high quality on a consistent and attractive basis that it builds loyalty to the brand.

A coherent content marketing strategy, created by specialists is the unsung hero of a business's marketing endeavours, because it is crucial to create enticing content that completely immerses your customers. That is the principal goal of this marketing - to create content for your audience to consume and consume regularly. Content marketing is a necessary element for any business seeking to raise awareness, attract clients, and enlighten them to the current situation and possible solutions for the developing trends in their industry.

A salient content marketing strategy is absolutely key so that your potential customers can find value in your business. It ensures you are raising awareness, educating your audience, and that your customers are aware of what to expect and how the process works. It assists your customers as they move through the sales funnel which accelerates growth.

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Why trust our content marketing strategies? 

PRLab utilizes a mix of contemporary and traditional PR approaches in order to help you achieve the results, and grow the presence you desire within your industry. We know that PR for startups and scale-ups in the tech industry needs a different approach and on tailor-made to match your company's style. PRLab can support you across a range of different topics to buttress your strategy. We use different touch points that develops content your customers want to read, see, and listen to.

We have worked with a variety of startups and scale-ups across a multitude of industries, and our content marketing strategies have consistently been proven effective as we position our clients as thought leaders. Consistent and engaging content builds brand loyalty and helps a business stand out in a saturated crowd. Our content writers have quality experience and are specialist who can find the answers to any of the questions that your potential customers might have.

The process

We start by formulating a PR strategy according to your objectives. This includes in-depth research on your competitors, salient media coverage, and the history and trends within industry to devise a content marketing plan. This is necessary so we can create uniquely crafted messages aimed for your industry and your audience.

The objective

The main goal is to create a consistent messaging across all relevant and effective media channels. We coordinate the content that you have as well as the content we create for you, ensuring that it is relevant to your business, industry, and most importantly your target audience. The articles, press releases, and social media posts all have the same theme based on the elements unique to your business and its place within your industry.

The inherent value is that your company will be seen as a valuable source of information. A steady flow of information is then catered through ongoing media pitching. Not only do we pitch the media, but we also provide the necessary media training to upskill your staff to become savvy media players themselves. Additionally, our content marketing strategy assists your efforts in securing speaking slots and gaining coverage through events to establish you and your business as a thought leader.

The essentials

An essential goal of content marketing is thought leadership. Thought leadership is accomplished through consistent, reliable, and relevant messages coming from you and shared across relevant media channels. Your potential customers will value that information and see you as an authority and a trusted source in your field.

Content marketing is about catering to your audience. We create a content marketing strategy that is not about the brand, services, or your product, but rather about your audience and what they care about.

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The advantages of our content marketing strategy

  • Create content your customers want to read, see & listen to

  • Answers the questions that your potential customers have

  • Builds brand loyalty

  • Makes you stick out in a saturated crowd

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How do we achieve this? 

  • Ongoing media pitching

  • Reputation management

  • Events Management: securing speaking slots and coverage

  • Thought leadership

Case Studies

Office App image. Content marketing for startups client.

Office App

Bringing a Happy Office Life

Office App logo. Content marketing for startup client.

Office App was founded by Iain Thompson in 2015 with the vision of seamlessly connecting employees to their office space for optimal productivity and enjoyment. The vision started small and has now grown to in 10 different countries all across Europe. The platform has completely changed the way work environments are built and utilized, optimizing the work-life flow.

Paazl image. Content marketing agency for startups.


Powerful Software that makes hiring easy

Paazl logo, example of tech PR case study.

Being a solution to a serious problem for companies, Recruitee began growing quite quickly and before they knew it they were internationally successful with major clients like Starbucks, Toyota, and Vice. At the point they became one of the leaders in industry, they realized it was time for their voice to be heard.

Techleap image. Content marketing strategy example.


Top notch content to become a point of reference

Techleap logo, example of content marketing strategy.

Enter They were given a government mandate in 2019 to quantify and accelerate the development and advancement of the tech ecosystem of the Netherlands. To do this, Techleap has instituted programs and initiatives to break down impediments, and gain access to talent, capital, and knowledge.

Halve Maen image. Effective content marketing services.

Halve Maen

Helping Those Who Help Others Take The Big Leap

Impraise logo. B2B public relations case study.

Halve Maen wanted to further encourage and support Dutch entrepreneurs thinking of expanding to the US by sharing best practices, challenges and tips from those who have already taken the leap. With a community of entrepreneurs ready to share their stories, they commissioned PRLab to gather the information and create engaging content for their target audience.

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It is a cohesive marketing technique that is centered on creating and providing strategic content for your target audience. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Ideally, a content marketing strategy will drive profitable actions from your customers. And that is the main goal of it - to create content that your audience will continue to consume rather than avoid.

A good strategy raises awareness and educates your audience and will ensure customers are aware of what to expect and how the processes work. It will help them move through the sales funnel and accelerate growth for your business.

A good content marketing strategy is an absolute necessity to ensure your potential customers find value in your business.

There are multiple things to discuss with regard to a good content marketing strategy. Firstly, the goal is to provide content of such good quality content that it builds loyalty to the brand. PRLab accomplishes that by creating each strategy specifically tailored to the clients’ business goals.

A good practice for content marketing is consistency. Creating strategic and consistent content over all your communication platforms. All platforms and all types of content should have the same theme and communicate the same message to your target audience.

In addition, a specialist should develop content that is of very high quality, in order for the business to be seen as an authority in their niche industry. For best practices should focus on developing a strategy that would shape your business into a thought leader.

A content marketer is responsible for creating content, which include case studies, research, tweets, blogs, videos, white papers, checklists, infographics, emails, letters, webinars, presentation, web copy, and plenty of other creative forms of communication. He will also plans which publications and what content to share to target audiences, in order to convert them into paying customers, and then convert paying customers into returning customers.

At PRLab our specialists work as an extension of your team. They create content that is relevant to your business goals and to your audience. As part of a marketing strategy they create various types of content material to reach your audience in all the possible ways. Content marketers have a desire to create content that will give value to your audience. They work with editorial calendars and also perform a lot of data analysis to see user interaction.

A content marketing strategy works by engaging an audience, and building likability and trust. It is all about giving correct, and valuable information to the right people, at the right time, and at the right place. Content builds meaningful relationships with your audience, which in turn builds trust and establishes you as a thought leader in your industry.

It is important to note that content marketing is not the kind of process that reveals results in one day. You have to be patient and work hard on your strategy to build familiarity with your audience. However, if executed properly it can have incredible payoffs, such as increased brand loyalty and elevated sales.

Simply put, it increases customer loyalty. It creates relationships with your potential and existing customers, which in turn increases their trust towards your business. When your audience trusts your business and your services they will know what to expect, will be familiar with the process, and they are more likely to opt-in and do business with you.

A good strategy has the potential to increase your sales and accelerate your growth. Investing in content marketing could be seen as a smarter investment compared to paid advertisements, as content is more personal, and of course, builds brand loyalty.