Content Marketing Strategy

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Marketing isn’t just about pushing out your message to people, it’s also about providing them with relevant information— that’s where content marketing comes in. Content marketing is a part of your earned media strategy that requires attention. PRLab is a PR and content marketing agency and we can help you develop an effective content marketing strategy.

Content Marketing Agency Services

What is Content Marketing?

Marketing is clearly not possible without great content. You want to provide your customers with relevant, clearly structured, and consistent content.

That is where a good content marketing strategy comes in. Content marketing is a marketing technique that creates and provides strategic content for your target audience.

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Why is a good Content Marketing strategy important?

It is crucial for you to create content that is enticing and gets your customer immersed. The main goal is for your audience to consume it, rather than avoid it. Content marketing is required for any business to raise awareness and attract clients, educate them on the current situation and on possible solutions.

A good content marketing strategy is absolutely necessary for your potential customers to find value in your business. By raising awareness and educating your audience, customers are aware of what to expect and how the process works. It helps to move them through the sales funnel and accelerates growth.

Why you should trust us your Content Marketing Strategy?

We use a mix of contemporary and traditional PR to help you achieve results, and grow your presence within your industry. We know that PR for startups and scale-ups in the tech industry needs a different approach and we’re ready to match your style. PRLab can support you across a range of different topics.

We use different touchpoints to develop content that your customers want to read, see, and listen to. We have worked with a variety of startups and scale-ups across different areas of business, and our content marketing strategies have proved to be very useful when positioning our clients as thought leaders. Consistent and engaging content builds brand loyalty and makes you stick out in a saturated crowd. Our content writers have experience in answering the questions that your potential customers have.

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How does Content Marketing work?

What is content marketing exactly? Some people have a misunderstanding of how it works. A good content marketing strategy does not try to sell or describe the products of the company. The main goal is for the vendor to offer information of such good quality that it builds loyalty to the brand. This is usually one of those “aha” moments for many We at PRLab customise each strategy specifically to the client and their needs. We start by formulating a PR strategy according to your objectives. We start with in-depth research on your competitors, media coverage, and the industry to devise a communication plan. This is necessary so we can create specially crafted messages aimed for your industry and your audience.

The main goal is to create a consistent message across all media channels. We coordinate the content you have and the content we create for you, so that it is relevant to your business, industry, and your audience. Articles, press releases, and social media posts all have the same theme. The perk is that your company is seen as a valuable source of information. A steady flow of information is catered through ongoing media pitching. Not only do we pitch the media, but we also provide media training for your staff to become media and content savvy.

Additionally, securing speaking slots and gaining coverage through events management is going to establish you as a thought leader. An essential goal of content marketing is thought leadership. Thought leadership is accomplished through consistent, reliable, and relevant messages coming from you. Your potential customers will value that information and see you as an authority and a trusted source in your field. Content marketing is about catering to your audience. We create a content marketing strategy that is not about the brand, services, or your product, but rather about your audience and what they care about.

What are the advantages of our content marketing strategy?

  • Create content your customers want to read, see, and listen to
  • Answers the questions that your potential customers have
  • Builds brand loyalty
  • Boosts your SEO and thought leadership strategy
  • Makes you stick out in a saturated crowd
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How do we achieve this?

  • Ongoing media pitching
  • Reputation management
  • Events Management: securing speaking slots and coverage
  • Thought leadership
  • Media Training

Reach out to us?

Interested in finding out more how we can help with Content Marketing?

Other ways to get in touch with us!
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During the week from 09.00 to 17.00

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All day. We answer as soon as possible.

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Case Studies

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Office App

Bringing a Happy Office Life

Office App was founded by Iain Thompson in 2015 with the vision of seamlessly connecting employees to their office space for optimal productivity and enjoyment. The vision started small and has now grown to in 10 different countries all across Europe. The platform has completely changed the way work environments are built and utilized, optimizing the work-life flow.

FAQ

Content marketing is a marketing technique that creates and provides strategic content for your target audience. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Ideally a content marketing strategy would drive profitable actions from your customers. The main goal of content marketing is creating content that your audience would consume than rather avoid. A good content marketing strategy raises awareness and educates your audience. By doing so customers are aware of what to expect and how the process works. It helps to move them through the sales funnel and accelerates growth. A good content marketing strategy is absolutely necessary for your potential customers to find value in your business.
There are multiple things to discuss with regard to a good content marketing strategy. Firstly, the goal is to provide content of such good quality content that it builds loyalty to the brand. PRLab accomplishes that by creating each strategy specifically tailored to the clients’ business goals. A good practice for content marketing is consistency. Creating strategic and consistent content over all your communication platforms. All platforms and all types of content should have the same theme and communicate the same message to your target audience. In addition, a content marketing specialist should develop content that is of very high quality, in order for the business to be seen as an authority in their niche industry. For content marketing best practices should focus on developing a strategy that would shape your business into a thought leader.
A content marketing specialist is responsible for creating content, as well as planning publications and sharing it to target audiences in order to convert them into paying customers, and convert paying customers into returning customers. At PRLab our specialists work as an extension of your team. They create content that is relevant to your business goals and to your audience. As part of a content marketing strategy they create various types of content material to reach out to your audience in all the possible ways. Content marketers have a desire to create content that will give value to your audience. They work with editorial calendars and also perform a lot of data analysis to see user interaction.
The main goal of a content marketing strategy is to engage, build likeability and trust. It is all about giving correct, valuable information to the right people, at the right time, at the right place. Content builds relationships with your audience, that in turn builds trust and establishes you as a thought leader in your industry. Important to note that content marketing is not a process that shows results in one day. You have to wait and work hard on your content marketing strategy to build familiarity with your audience. However, if executed properly it can have incredible payoffs, such as, brand loyalty and increased sales.
Simply put, to earn more and to save more money. Content marketing creates relationships with your potential and existing customers, which in turn increases their trust towards your business. When your audience trusts your business and your services they know what to expect, they are familiar with the process, and they are more likely to opt-in and do business with you. A good content marketing strategy has the potential to increase your sales and accelerate your growth. Investing in content marketing could be seen as a smarter investment compared to advertisements, as content is more personal and builds brand loyalty.