PR is our bread and butter, and it should be yours too. The media landscape around you is constantly changing and this is what we can deliver as a PR partner:
- Solid media strategy to boost your brand awareness
- Proper positioning in your target industry
- Qualified leads in order to grow your business
What is PR?
Surrounded by companies who have well-developed marketing and PR strategies in place, you might wonder if you stand a chance as a startup or scaleup. However, no matter at which stage you are, good publicity is imperative for success in today’s fast-paced, digital world.
As so many companies are fighting for a spotlight, maintaining a positive public image and gaining publicity for your product or service often requires the use of PR. Public relations encompass a broad range of activities that largely depend on your goal. Do you want to raise brand awareness, launch a new product, or communicate your funding news? To reach any of these, this requires a close collaboration with a PR agency that will help you identify your goals and develop an integrated strategy.
To do so, Public Relations specialists will also set deadlines,metrics of success and identify potential challenges a startup or scale-up might be facing. A large part of what public relation firms do will also be looking for newsworthy elements about your brand and translating it to stories that will catch media’s attention.
Why should you trust us for your PR needs?
At PRLab, we regularly work with startups and scale-ups in the tech industry and are well informed about its media landscape. Our portfolio consists of collaborations with some of the fastest-growing scaleups in the Netherlands, including Recruitee, 3DHubs, Bloomon, Impraise, WeTravel, and more.
We know that PR for startups and scale-ups in the tech industry require a different approach and we are therefore ready to create custom-made strategies for every company. So far, not only did we get our clients featured in renowned publications including Forbes, Entrepreneur.com, EU Startups, Wired, and others, but we also helped them to come up with long-term strategies that increased their visibility massively among their target audiences
How do we improve public relations for startups?
To help you achieve results and grow your presence within your industry, We use a mix of contemporary and traditional PR. We can support you with a range of different topics that will assist with public relations for startups: