Social Marketing Media Plan

PRLab specializes in creating a social media marketing plan. Social media is an important part of any communications strategy and serves as a great tool for distributing your content as well as being very helpful in connecting with your audience. It’s a channel that allows for greater creativity and connectivity.

Social Media Services in Amsterdam

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What is social media marketing?

For a long time now, social media has matured into much more than just a place to publish content. Nowadays everything has moved to social media and it is used as a business tool as well. Social media marketing services are becoming more needed. Businesses are sharing their content on social media in hopes that it increases their social media reach, increases website traffic, and hopefully sales. In its core, social media marketing is the use of social media channels in order to increase your website traffic, your social engagement, as well as build your brand and increase sales.

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Why is it important?

Social media is a great and simple way to reach your target audience. Loads of business every day are reaching customers through social media. Not only that, but social media is also useful to monitor your audience – what they like and what they dislike, and why? A social media marketing campaign helps you understand your audience and a correct management plan lets you build lasting relationships with your audience. It is an easy way to reach your audience – social media is essential for building a good relationship with them. Creating many benefits, such as building brand loyalty, improving customer service, and it is a great addition to your PR strategy.

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Why trust our social media marketing?

At PRLab we have multiple marketing and public relations specialists who can help you achieve the results you want. Our PR experts work as an extension of your team. And fortunately for you, they know the ins and outs of social media. We can help you better understand the social media landscape and point out what your competitors are doing, as well as what are the strengths and weaknesses of your social media strategy. Additionally, we can help you improve your social media reach and teach you how to get to know your audience. Our experience across different social media platforms gives you an edge over your competitor. It is all about a consistent message throughout all social media channels and engaging with your target audience. It is crucial to set up a social media marketing plan that sets you apart from your competition. Luckily, PRLab is a social media agency for startups and we know exactly how to do it! Interested? Keep on reading.

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How does social media marketing work?

It all starts with recognizing that social media is a very valuable extension of your PR strategy. Undoubtedly, it is necessary to develop a good social media strategy. We help you do this by mapping out which platforms you want to use and why. It is also important to note that your audience uses different media channels for different needs, therefore we help you make clear what those needs are. People have different habits and needs when using Facebook compared to Twitter, hence we assist you in developing social media strategies specially crafted for each different platform.

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Why create a social media marketing plan?

After setting goals and mapping out the strategy, it is time for developing the social media marketing plan – the content and posting schedule. It is crucial to set up a posting schedule to regularly keep your audience entertained. Important to remember is that consistency is key in social media. You have to stay up to date, there is little wiggle room – you cannot afford to drop silent and not post. Have you ever wondered why social media influencers post three or four times per day? They want to keep their audience engaged with their brand and this is a way they build their brand loyalty, keeping them wanting more. Not only that but also maintaining consistency in your social media feeds and post design is crucial. This helps your audience recognize what your brand stands for and what it represents. Campaign creation is another aspect that can have potentially great success with promoting events and pushing an initiative. Equally important is staying on top of community management, managing interactions, and adjusting to your audience and their needs. Social media marketing is a tedious process, but it has incredible payoffs if executed properly. There is a huge variety of aspects you have to manage, but that is exactly why social media is capable of growing your brand.

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How do we achieve this?

A social media agency for startups can help you with the following things:


  • Developing a social media strategy
  • Community management: developing and programming editorial calendars
  • Paid media strategy – the ROI on social media ads is unbeatable and sponsored posts are a great and cheap way to gain traffic
  • Social media campaign creation
  • Community building: growing your community of brand advocates

Case Studies

Social Media Marketing Plan case study, Koelnmesse


Germany’s 3rd biggest trade fair

Office App logo. Content marketing for startup client.

We immersed ourselves in the target audience to understand what they really want to see on social media. After identifying three main content pillars, we consistently played on these pillars on our social channels. By selectively adding paid media to the mix, we were able to create 3-5x as much organic reach for our posts as the industry average.

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Interested in finding out more how we can help with your social media marketing plan?

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Social media marketing, in short, refers to marketing techniques that target your key audience on social networks and social applications. The aim of social media marketing is to create and spread brand awareness. It focuses mostly on the top of the marketing funnel.

Additionally, a social media marketing plan can also help to promote particular products. It usually focuses on establishing your company’s presence on major social platforms, such as, Twitter, Facebook, or LinkedIn.

A good social media marketing plan also involves content marketing by creating shareable content that is consistent throughout all of your networks.

Social media marketing creates awareness for your business. The great thing about it is that it is not expensive, as all social networks are free for anyone to use. Social media is a great way to engage with your audience. Not only with engaging with existing customers, but also connecting them with potential clients who could generate sales for your company.

Why social media marketing is important? If a social media marketing plan is executed properly, it can have tremendous effects on your brand awareness and attract many new customers. In the current digital age, it is important for any business to be involved in social networking. If you are not doing it, then your competitor definitely is.

Right off the bat we can say that there is no one perfect social media strategy for startups that works for all companies. Rather you have to find a combination of strategies and techniques to see what best fits your needs and goals.

It is very important to pick the right social media channel, you need to judge your target audience – what are they like, what are their social networking habits, and where do they spend most of their time online. It is really about studying your audience in order for you to create posts they enjoy. Try switching from photo posts to video posts or organize a contest or a giveaway.

A social media marketing strategy for startups can be a great way to reach their audience and advertise their products or services for low cost. Just take the time to study your audience and try to meet their needs.

Yes, it is. If you are running a startup with few resources, then social media can be the cheapest way to get your voice heard. It is important to note that social media marketing for startups can make the company’s future, because it is also one of the easiest and quickest ways to reach your audience and to get to know them.

A social media marketing campaign is now an essential tool for any business to get an edge over your competition with relatively low costs and not many resources. Not only does it establish your presence on social platforms, spreads brand awareness, and attracts potential customers. It also creates backlinks to your website, it improves your website’s conversion rate.

A social media marketing plan improves your website trust, drives more traffic your way and boosts your search engine rankings. A nice addition is that social media marketing campaigns are quickly and easily created, as well as they can be adjusted when the unpredictable happens.

This is one of the most frequently asked questions of how should companies measure ROI n social media. Truth is that social media has direct and indirect effects that are impossible to measure perfectly. But so are many PR and marketing efforts.

Measuring ROI for social media marketing starts with setting your conversion goals and then tracking those goals. You have to be strict and consistent in your social media marketing plan to reach them and stay on top of them. It is possible to assign monetary value to each conversion and then comparing those to incoming traffic and conversion numbers.

The main thing to keep in mind is that ROI of social media is indeed difficult to measure, therefore a proper and consistent strategy needs to be implemented based on your objectives and goals.

We at PRLab deliver a fully customized social media marketing plan for your business in order to give you a tailored experience. There is not one single path that works for all companies, that is why we work on creating a social media marketing plan that is appropriate for your company, your target audience, and you goals.

At the start of each campaign, we sit down with you and mark down your goals and what you want to get out of the campaign. Secondly, we draft a social media plan proposal to see if this will fit your style of communication and get your approval. Thirdly, we execute the strategy by providing strategic messages across all the platforms you use to your target audience.

In result, to spread your brand awareness and raise interest towards your products or services.