Before you start screaming from the tree-tops about your company, have you considered how you want your story to be heard?
A consistent, branded message is what sets you apart from your competition, builds authority in the mind of your target audience, and crafts your position in the marketplace. A strong brand strategy is also the foundation of every successful communication plan. Without either, your message won’t be heard.
What we can do for you
Our strategic branding services help you refine your company’s proposition and position in the marketplace, determine your target audience, and craft a message which resonates with them. It’s about getting to the core of your brand’s values, mission and vision whilst identifying a unique purpose that crafts a community of loyal customers or clients. We offer our support and inspiration to revisit the essence of your brand’s message.
Our strategic branding services include:
- Auditing your brand: A detailed analysis of your current identity and position in the market seen with a pair of fresh eyes.
- Crafting a brand manifesto: Our brains are programmed to digest stories. A manifesto is your brand’s story laid bare, a bridge between people and purpose.
- Brand positioning workshops: Together, we bring together your company’s mission, vision and values into an actionable strategy.
- Redefining your audiences: To communicate effectively, you have to know who you’re talking to. We will help you develop your target audience and carve out your niche, so that your targeted messaging hits the bullseye.
- Bringing alignment and consistency across all your brand communications: A continued partnership whereby PR Lab brings brand into all of your business’s public relations and communications strategy.