Strategic Branding

Icon - Strategic Branding

Strategic Brand Management

Icon - Strategic Branding

Before you start screaming from the tree-tops about your company, have you considered how you want your story to be heard?

A consistent, branded message is what sets you apart from your competition, builds authority in the mind of your target audience, and crafts your position in the marketplace. A strong brand strategy is also the foundation of every successful communication plan. Without either, your message won’t be heard.

What is Strategic Brand Management?

Strategic brand management is crucial in the modern business world, not only for the reason that the brand is the trademark and face of any company, but also because in times of modern day digital media it can be done so easily. In essence, strategic branding is the process of identifying brand values and positioning in order to establish a marketing plan that is going to help in measuring brand performance. Strategic brand management is a long-term project that a company incorporates to develop and manage its brand.

What does this require and how does it work?

It means that brand strategy services require frequent updating in order to successfully add value to existing products and services. It’s a long-term plan and collection of techniques that help businesses in creating a unique brand identity strategy while maintaining it and fostering brand character and quality. So, in order to obtain sustainable monetary success, in terms of products and services, it’s necessary to think long-term.

Why is strategic brand management important?

Brand strategy services are important because they:

  • Provide your business with brand awareness and customer loyalty
  • Create a greater appeal to customers
  • Differentiate you from competitors
  • Increase employee engagement and alignment
  • Help grow your audience
  • Accelerate brand positioning strategy
  • Improve perceptions of products and services
  • Promote marketing and brand communication strategy

Why should you trust our brand management strategy?

Our strategic brand management services help you refine your company’s proposition and position in the marketplace, determine your target audience, and craft a message which resonates with them. It’s about getting to the core of your brand’s values, mission, and vision whilst identifying a unique purpose that crafts a community of loyal customers or clients. We offer our support and inspiration to revisit the essence of your brand’s message.

A consistent, branded message is what sets you apart from your competition, builds authority in the mind of your target audience, and crafts your position in the marketplace. A strong brand strategy is also the foundation of every successful communication plan. Without either, your message won’t be heard.

How do we achieve this?

  • Auditing your brand: A detailed analysis of your current identity and brand positioning strategy in the market seen with a pair of fresh eyes.
  • Brand positioning workshops: Together, we bring together your company’s mission, vision and values into an actionable strategy.
  • Redefining your audiences: To communicate effectively, you have to know who you’re talking to. We will help you develop your target audience and carve out your niche, so that your targeted messaging hits the bullseye and you can successfully grow your audience.
  • Crafting a brand manifesto: Our brains are programmed to digest stories. A manifesto is your brand’s story laid bare, a bridge between people and purpose.
  • Bringing alignment and consistency across all your brand communications: A continued partnership whereby PR Lab brings brand into all of your business’s public relations and communications strategy.

Case Study

Framework Studio

Interior Architecture and Design Studio

In 2019, after their recent expansion into France and Ibiza, Framework Studio were facing a disconnect between their current image, and the one they wanted to project. They reached out to PRLab to achieve the right presence in other cities and brand recognition in the design industry.

Reach out to us!