As a top crisis communication firm. PRLab works alongside you to train you in successfully developing a crisis communication strategy. We provide risk assessment, media training and help you execute and analyze your PR crisis response. We ensure you are prepared with the best PR crisis management plan, utilizing social media and pitching you to journalists to get your side of the story heard.
Crisis management strategies in public relations focus on two areas. The first is the management of a PR crisis, where your business is specifically affected. In this scenario, crisis management involves being prepared for dealing with the media when something goes wrong, for example, a product return, or a scandal within your organization.
Crisis management in PR also means how you communicate with your consumers and clients during a time of crisis. These are more large scale situations that have a widespread effect on your industry. Although you may not have to be protecting your reputation as much in this case, people experience greater uncertainty and less trust in a crisis, so adjusting your communication to empathise with your audience is essential.
PR is very important during a time of crisis. This is because PR is about the management of communication between you and the public. During a time of crisis, communication is key in reducing the impact of a crisis on your reputation and therefore your revenue, customer acquisition and customer loyalty.
In order to effectively communicate and maintain a level of trust between you and your audience you need PR. As an experienced PR crisis company, PRLab offers a range of services that can be used to prepare for and deal with a crisis. We can help you plan an effective content marketing strategy and social media strategy that can communicate your response to a crisis.
We can also provide the media training necessary to teach your team the skills required to respond internally, keeping everyone calm and informed and externally, and respond to the media in a manner that will reduce the effects of a crisis and communicate your brand’s value.
The first thing you do in a PR crisis is promptly address both your team and the public upon your discovery of the crisis. Being open and honest is the best policy, as it demonstrates good values that will be associated with your brand. Mistakes do happen, and it is better to admit to them and work on improvement than deny the existence of a crisis. The situations when you can deny a crisis is when you are sure the accusations are false.
There are other strategies to take in a PR crisis, one of which is the diminishment strategy. Here instead of denying all faults you try to minimize the degree of responsibility on the organization. This only works when it is plausible to deny some of the responsibility. In situations where you cannot deny or diminish the events of a PR crisis, there is the rebuilding strategy, which is taking efforts to redeem an organization’s reputation, usually in the form of an apology or compensation.
These strategies can be supplemented by bolstering your positive image by presenting your audience with new positive information about your organization or reminding them of your previous achievements. These are all strategies that you should have a response prepared in advance.
The truth is sometimes a PR crisis cannot be avoided. Accidents happen, you make mistakes and events occur outside of your control. What you can do is to be certain you have a strategy ready to deal with a PR crisis should it arise and follow several principles to avoid escalating a situation.
Firstly if a crisis is happening it is essential to communicate with your team, being as honest and calm as possible to avoid panic and the spread of misinformation. Working with a crisis communication firm such as PRLab can be invaluable in mitigating the damaging effects of a PR crisis.
You can try to avoid a bad PR crisis by building strong roots. This means building good relationships with your employees, partners and clients and earning their trust. By having a good reputation prior to a crisis you lessen the effects when it does strike. You can collaborate with PRLab to build an effective PR strategy for crisis management that will bolster this trust with all the aforementioned parties. We can also help you develop a social media policy that will guide how you behave online and will protect your reputation.
PR specialists have many roles when it comes to running a crisis communication firm. Firstly is assess the situation before using our expertise to offer advice and guidance on your strategy for communication. This is best done with an understanding of the company’s background and the context of the PR crisis.
Public relations will also help to manage the press and media attention during a crisis. As a PR crisis company, PRLab will help you to craft statements, and train you and your team so they can interact with the media and give good interviews that will help with the reputation of your company, and ensure the continued loyalty of your customers and investors.
It is also the role of PR to provide ongoing support after the crisis. Part of this means analyzing the effectiveness of your PR crisis strategy, looking at what worked and what could be improved upon in the future. PR can also help to direct attention away from your PR crisis by creating a marketing strategy that focuses on other positive achievements of your brand.