Getting your Funding round featured in the news with PR

If you’re a new startup or a company looking to grow, you can seek investment from a variety of sources. There are typical startup funding rounds you go through, and earning this funding provides great PR opportunities that can greatly increase the reputation of your brand.

Illustration for the section what is startup funding and funding rounds

What is Startup Funding

The funds needed to start a business or to elevate it to the next level can be intimidating. However, there are many options to explore to secure financing for your business, which vary between country and industry. The capital necessary to launch or grow a business is known as startup funding, and you should make yourself aware of its sources, and find one that is suited to your needs.

While the top source of startup funding is from personal savings and credit, many startup founders can turn their heads to friends and family for investment. If you’re careful to avoid personal complications, asking for financial help from your close connections is a great way to secure funds, as people will need less convincing than a bank.

PR funding also comes from venture capital. This is a type of financing that private investors provide to startups that they believe has long-term growth potential. This is similar to investment from angel investors, the difference being angel investors are individuals investing their personal funds, whereas venture capital tends to be from another firm or larger business.

There is also the option of loans from banks and to explore crowdfunding, of which the latter seeks to tap into collective interest in an idea. Government grants could also be an option depending on your location.

Illustration for the section what are typical startups funding rounds

What are the Typical Startup Funding Rounds?

PR is a great tool for getting the attention of venture capitalists. Firstly this is because the goals and objectives of PR are to increase brand awareness and position yourself as a thought leader within your industry. By using these PR funding techniques to increase your credibility, investors will be more trusting of your brand and will consider investing in your company to be more low risk when compared to a business they are unfamiliar with.

This is why having a funding press release is so important in obtaining venture capital, as you are simultaneously letting investors know that you are looking for future investment as well as being telling them you are worth investing in. Venture capitalists generally don’t finance startups from the beginning, so taking time to earn media coverage will help secure investor funding rounds. New funding can attract the attention of top talent for your team as well as customers or clients for your business.

The typical startups funding round, step by step

Illustration for the step 1 fo PR for series seed rounds

PR for Series Seed Rounds

This is the first round of funding a business can seek to acquire, and its purpose is to raise enough funds to push a startup from its conception to the initial stages of market research and product development. It is the first stage of equity based financing, and as such is a high risk stage of investment. A seed startup has yet to demonstrate their profitability which is why there is rarely funding from venture capitalists or banks.

It is probably the most complicated stage for funding, as a company has limited numbers and information to share with investors. This is why PR for seed funding will focus heavily on the story behind the brand, and why it is a viable and necessary product or service. Despite these risks investing at this stage can have huge payoffs if a company successfully grows.

Illustration for 2 for what is an angel investment and how to do pr for an angel investment

PR for Angel Investment

An angel investor is someone who invests in a new or small business venture, providing them with the finances to get an idea of the ground and into the stages of research and development. Although the funding from angel investors often comes with a higher return rate than more traditional investments, it is far less risky when compared to a loan from the bank debt financing that you have to pay back.

Typically angel investments come from family and friends, although with seed startups having a high rate of failure it is very important to be upfront about these risks to avoid ruining treasured relationships. Alternatively angel investments come from wealthy individuals or groups of angel syndicates who pool their funds to obtain equity of new exciting businesses.

Illustration for number 3 for PR for series A funding

PR for series A fundings

Series A startup funding is the first stage of funding in which a business begins venture capital financing. It is similar to seed funding in that it is equity based, and secures financing by selling the company’s shares. Venture capital is the term used for investment in a new startup, and commonly comes from firms that specialize in investing in new companies that are already generating revenue.

The objective of a series A funding press release is to focus on reaching out to investors to ensure the continued growth of a company. Sharing your investment funding rounds in the press is a good way to secure further investment, as it can demonstrate trust from other investors and how ambitious a company is in utilizing the resources available to them.

Illustration for number 4 for PR for series B funding

PR for series B funding

Series B round of funding is the third stage of funding for a startup. It is the second round of investment for startups that comes from venture capitalists and is appropriate for companies that are generating stable revenues and demonstrating profit. The financing from this round of funding is used to support a company’s growth to the next stage, which is achieved through increased talent acquisition, developing new products and services and expanding into new markets.

As companies have proven their success at this stage, investment is more low-risk and investors can be comfortable providing larger amounts of financing. These large numbers can speak for themselves in the PR funding announcement, and a company that is being heavily invested in turn generates more interest from other investors. A series B funding press release should focus on how a company is already succeeding and acheving their mission and are looking for investors to continue their growth.

Illustration for number 5 for PR for series C funding

PR for series C

Only very successful businesses will make it to this round of funding, and it is not only rapidly growing startups with a substantial user base but established brands also looking to expand to the next stage. Due to the demonstrated success of companies in this round, groups such as hedge funds and investment banks will be looking to get involved in what is now a low-risk investment.

These large investments are great PR as it demonstrates fantastic credibility in a company. Additionally at this stage companies are ready to begin acquisition of other brands, which also provide moments for PR and cements a brand’s position as a leader in their industry.

Illustration for number 6 for PR for series D funding

PR for series D

The fourth stage in a company’s financial funding cycle is series D. In this stage a business is already very successful, and the funding is usually acquired to achieve a specific goal such as a merger or acquisition, or expansion into a new market. It is usually a new opportunity that has presented itself, and as a company has already gone through series C, they need an extra boost of funding to achieve their objectives.

Due to the established success of companies going through this round of funding, PR can focus efforts on top tier publications. Acquisitions and new expansions of companies at this scale will be of great interest, and due to the specific reasons for funding at this level it is a great opportunity to connect your brand’s values into the story.

Examples of Press Coverage that we regularly achieve for our clients

Illustration for the section how pr can help your funding efforts

How can PR help you with funding efforts?

As a startup, securing funding is a difficult job. You are not alone in seeking financial backing, as there is fierce competition against other entrepreneurs looking to grow their business. It takes time to convince investors, time in which you may be running low on finances. As such seeking funding can be stressful, time-consuming and an often demoralizing process. However if successful, the payoff is worth it, walking away with the cash to grow your business.

PR can be of great service in distinguishing you from your competitors and helping convince investors to fund your company. Establishing yourself in the media builds trust among not only your target audience, but potential investors. This is because earned media is viewed as the most authentic form of marketing. Obtaining funding provides great PR opportunities to present your business as credible and trustworthy.

The saturation of communication in the digital age affects investors, who are constantly bombarded with innovative startups. Using PR to increase your brand visibility and establish yourself as a leader in your industry is a sure way to increase interest in your brand and secure funding, as well as optimize the reach of your funding press release.

How can PR help you startup investment rounds?

How can PR help you with funding efforts?

If you need help securing funding for your startup investment round, or help with your funding press release, you could benefit greatly from working with PRLab. We are an integrated marketing agency and are experts on the field of PR. We integrate our PR methods with other marketing strategies, to secure coverage for your brand and execute consistently high-quality PR campaigns. We offer a variety of services to help you grow your brand visibility and position you as a thought leader in your industry.

Our team of experienced PR strategists, content writers and SEO experts are experienced at PR funding announcements, and know how to secure your funding round media coverage. By understanding your business’ core values, we know what publications to pitch to. We have already invested time in building relationships with journalists, so by working with PRLab you are getting access to our journalism network.

You can check out our other services in more detail or look at our case studies to see how we have earned media for our clients. If you’re interested in using our services to help secure funding for your startup then don’t hesitate to get in touch!

Read in Detail how we made it happen

Heppeo Image. Case study of PR for startups in Europe.

Siilo

Getting the funding news covered across the Benelux Region

Happeo logo. Public Relations for startup client.

As part of the long-term strategy of Siilo, we communicated their latest funding round to tier 1 outlets across the benelux region which resulted in interviews and over 10 pieces of coverage across different outlets including TV. Read further about how we made it happen.

For Siilo we landed coverage in  ๐Ÿ‡ง๐Ÿ‡ช ๐Ÿ‡ณ๐Ÿ‡ฑ ๐Ÿ‡ฌ๐Ÿ‡ง

Paazl image. Tech PR case study.

Chargebee

Launching a funding announcement across NL, UK and DE

Paazl logo, example of tech PR case study.

Driven by an increasing demand for subscription models in businesses across the globe, only further fueled by the global pandemic, Chargebee had just closed their Series F funding round. They needed this funding news to reverberate and be heard globally, and that is why they came to PRLab - to get this news far and wide.

For Happeo we landed coverage in  ๐Ÿ‡ณ๐Ÿ‡ฑ ๐Ÿ‡ฌ๐Ÿ‡ง ๐Ÿ‡ฉ๐Ÿ‡ช

Impraise image. Tech public relations case study.

Impraise

Accelerating business growth with PR as an early stage startup

Impraise logo. B2B public relations case study.

Impraise became PRLab’s first client and since then they’ve seen the benefits of doing PR in a long-term basis. Thanks to PRLab’s integrated marketing approach and solid content marketing strategy, Impraise experienced exponential growth of their online and press coverage.

For Happeo we landed coverage in  ๐Ÿ‡ณ๐Ÿ‡ฑ ๐Ÿ‡บ๐Ÿ‡ธ 

Heppeo Image. Case study of PR for startups in Europe.

Happeo

Launching a funding announcement across 5 Key Markets

Happeo logo. Public Relations for startup client.

Happeo was raising its platform and scaling up to hundreds of employees. This was news, and it was big. For something like this you want to shout in exultation from a rooftop, but a voice can only carry so far. Happeo needed this launch of funding news to reverberate and be heard globally. That is why they came to PRLab, they wanted to make waves.

For Happeo we landed coverage in  ๐Ÿ‡ซ๐Ÿ‡ฎ ๐Ÿ‡บ๐Ÿ‡ธ ๐Ÿ‡ณ๐Ÿ‡ฑ

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FAQs

Startup funding is the acquisition of finances from investors to start a business or to elevate it to the next level. There are many options to explore to secure financing for your business, which vary between country and industry and you should make yourself aware of its sources, finding one that is suited to your needs.

While the top source of startup funding is from personal savings and credit, many startup founders can turn their heads to friends and family for investment. If you’re careful to avoid personal complications, asking for financial help from your close connections is a great way to secure funds, as people will need less convincing than a bank.

Startup funding also comes from venture capital. This is a type of financing that private investors provide to startups that they believe has long-term growth potential. This is similar to investment from angel investors, the difference being angel investors are individuals investing their personal funds, whereas venture capital tends to be from another firm or larger business.

There is also the option of loans from banks and to explore crowdfunding, of which the latter seeks to tap into collective interest in an idea. Government grants could also be an option, and you should research what is on offer in your location.

Unless you work in financing or venture capital, you might not be familiar with the funding round meaning. A funding round is when a company looks to trade equity for investment in order to stimulate growth or acheive their next milestone. Typically there are a multitude of funding press release rounds for startups, each of which is defined by what stage the business is at and how much funding they need to move to the next stage. As a company grows they can secure more funding as they move to different series.

The first round is called seed funding, and is the round of funds a company looks for to launch themselves off the ground and begin developing their idea. This round is mainly focused on making funding opportunity announcements to secure funds for research & development. When your product or service has traction you can look to raise a series A round, and requires you to have a model to grow your business.

If you can demonstrate the growth and success of your business, you can move to the next round, series B. This startup investment round is for companies that are ready to scale up their business, increasing their team size and growing their consumer base. If this growth is achieved then a startup can move to series C funding, which is when a company is looking to expand into new markets or begin acquiring other businesses.

Finally there is series D, a level of funding reached by few startups, and serves to fund unexpected new growth opportunities, or to help if the level of growth expected during series C was not met.

Series A startup funding is the first stage of funding in which a business begins venture capital financing. It is similar to seed funding in that it is equity based, and secures financing by selling the company’s shares. Venture capital is the term used for investment in a new startup, and commonly comes from firms that specialize in investing in new companies that are already generating revenue.

The objective of a series A funding press release is to focus on reaching out to investors to ensure the continued growth of a company. Sharing your investor funding rounds in the press is a good way to secure further investment, as it can demonstrate trust from other investors and how ambitious a company is in utilizing the resources available to them.

A funding press release is a fantastic opportunity for media coverage, as it demonstrates that investors believe in the potential of your company. Thus a funding announcement press release is a sure way to build credibility. It is important to have a good strategy for your press release funding announcement. You announce an investment round for startups by getting publications to share your funding achievements as well as why other investors should be interested in your company.

When it comes to PR funding the investment funding round your company is on will determine your approach to pitching your funding to the media. Top tier publications are only interested in very large investments and probably wouldn’t pick up a story from the early rounds of startup funding. However you don’t just send journalists the numbers, you need to still have a good story to tell to maximise engagement with the news. To do this you need to gather significant data within your business, and have accurate numbers that can demonstrate the growth and potential of your company.

There are many logistics to consider with a funding announcement such as the timing, the images used, reaching out to clients and distributing on your website and social media. These are all marketing strategies PRLab can assist you with.

PR can help with funding and press release funding campaigns as it increases trust between your brand and investors as well as consumers. Sharing the news that you have acheived funding demonstrates your brand's credibility. There will be fierce competition in seeking financial backing from investors, so PR can be a useful strategy to distinguish yourself from your competitors. By establishing yourself in the media and having a consistent content and marketing plan, you can increase your brand visibility and position yourself as a leader in your industry. It also helps with getting your funding opportunity announcements more reach.

PR also helps to grow your consumer base and expand into new markets by generating awareness of your brand. Like consumers are drawn to established reputable businesses, so are investors, as having a good public image demonstrates lower risk for those you approach for investment. PRLab can offer a range of services to help establish your reputation through earned media, and a consistent content and social media plan. We also offer media training which can help become better and more confident at pitching to journalists as well as investors.