How to conquer strategic positioning: 4 steps to take your startup from zero to hero

We live in an era where you can open a business during your lunch break. No kidding, if you’re an e-Resident, establishing a startup takes about three hours which gives…

What’s next for PR? 20 top executives weigh in

On a rainy December day, 20 PR executives from some of the top companies in Amsterdam (Facebook, WeTransfer, Sony, Randstad, Bynder, The Next Web, Ace&Tate, among others) got together for…

How to grow your purpose-driven company with PR

The rise of social entrepreneurship in the past few years has brought about a very different kind of company. Instead of corporate social responsibility, we’re seeing the creation of companies…

Dark social is changing everything we know about social media marketing. Are you ready to join the dark side?

In the early 2010s social media sharing became the most powerful content distribution tool for marketers everywhere. As people were sharing more and more content on their Facebook, Linkedin, Twitter…

Can startups leverage code and data to automate PR?

You may have spent tons of painstaking hours building, testing, fixing bugs, testing again, adding new features and finally testing again to create a product you know your target audience…