23 best media monitoring tools for news and social media

Have you ever wondered what people think or even say about you or your brand? Well, you can actually find out exactly what’s being shared about you on Social Media, blogs, news sites, etc. In this article we’ll introduce you to the fundamentals of media monitoring, types of monitoring, what to monitor and how media tracking relates to PR. We’ll also briefly go over tools you can use to stay up-to-date with changes in the media and your mentions. In an additional article, we’ll dive into how you can easily use different types of tools to follow your media mentions. Before we get ahead of ourselves, let’s make sure we understand the purpose and functionality of media monitoring and analysis.

October 13, 2021 |

17 minutes

Photo of Matias Rodsevich, CEO of PRLab

CEO of PRLab

Photo for the media monitoring tools guide

1

Media monitoring tools: what are they?

Media monitoring is defined as the activity of critically observing public information on the internet and across media platforms, looking for keywords and search results on a particular topic. For example, you could implement media tracking methods to follow your company’s news features and that of your competitors.

News monitoring also helps us to stay informed about industry trends and market shifts. Being up to date with recent events ensures that the content you publish is relevant and adds value to the current news scene.

To help your media monitoring and analysis efforts, a media monitoring tool is just what you need. Online media monitoring tools continuously crawl and index sites, like Social Media platforms, online forums, news sites, blogs, etc. After indexing, the tool can find specific information that matches your keywords and search terms.

If you seriously want to commit to tracking how your earned media efforts are performing, you may want to choose a media monitoring tool to automate the process. Using a media keyword tool will also ensure that your content achieves max search results.

SUMMARY

A media monitoring tool helps you to deliver media monitoring solutions for yourself and your clients. The tool helps you to conduct PR monitoring across print, online, social and broadcast media.

2

Types of media monitoring tools

When we think about PR, a media monitoring tool is an important asset to the work that goes into delivering an effective campaign and a robust media report. The data you collect can help you to prepare future PR initiatives, as well as give you the insights you need to develop proactive strategies in terms of reputation management, crisis communication, etc.

Before you select a monitoring tool or premium service, be sure to specify what data you want to receive from the tool. The software, helper tool or service should also be user-friendly and give you a good amount of customization options. You want to be able to tailor and filter what you want to monitor and also customize the final report.

Free media monitoring tools

Free online media monitoring tools are pretty basic in their capabilities and they don’t offer a lot of functions. Usually, they are a preview of the paid-for monitoring package. Free press monitoring tools are also limited in what they allow you to do, as they don’t have a large database and the report you get is a very surface-level overview of the media landscape.

Premium media monitoring tools

The best media monitoring tools are usually the ones that are developed by media intelligence companies who specialize in media monitoring and analysis.

The great thing about a premium media monitoring tool is that it has an additional layer of complexity. The tool can deep-dive into collecting data and they usually come with personalized support and consulting services.

SUMMARY

The online media monitoring tools that you get for free is usually a preview of the paid version. Luckily, paid tools are mostly affordable and have lots of features that will help you conduct digital media monitoring. For the best service in terms of traditional and digital media monitoring, a premium media intelligence tool is a worthwhile investment.

3

List of 23 Best Media Monitoring Tools

Now that we have an overview of the different categories (free, paid, premium) of online media monitoring tools and press monitoring tools, let's look at the best media monitoring solutions.

We’ve created a list of the best media monitoring tools, based on price; recommendations and their functionality:

Talkwalker Alerts

Talkwalker Alerts is very similar to Google Alerts. This is an online monitoring service that helps users get notified about new mentions on the web, newspaper articles, Twitter, online forums, etc.

Price: Free, premium plans start at around €7.798,00/year.

Google Rating: 4.8 ⭐️

This media monitoring tool is good for use at an enterprise-level and offers more tracking options than Google Alerts.

Photo that explain Why is Talkwaker Alerts better than Google Alerts

With this tool, you can enhance your SEO strategy by collecting data that feeds into the strength of your SEO game. For example, identifying influencers across Social Media and pinpointing where to refine your content marketing strategy.

Screenshot of the Media monitoring tool Talkwalker Alerts

Anewstip

Maybe not the most widely known tool, but Anewstip is a unique media intelligence tool. It acts as a tracker and database where you can store contact information of over a million journalists, editors, bloggers and news outlets. For public relations, this is a great feature to have when it comes to writing media pitches.

Price: Free+, standard paid plans start at around €173,30.

Google Rating: 4.8 ⭐️

This tool is great for entrepreneurs, marketers and PR specialists who need to find and connect with relevant media agents. Moreover, the tools allow you to track what your contacts publish about you.

Screenshot of Anewstip, the free media monitoring tool

Anewstip helps you to track journalists on Twitter, via your keyword matches. This way you can build your media list and send personalised pitches, as well as track how many are opened or clicked on.

The tool helps you to track what type of outreaches work best, so you can customize your angles to find the most effective approach.

Screenshot that shows the different plans of the media monitoring tool Anewstip

SocialSearcher

The tool has been described as one of the most powerful Social Media monitoring helpers to access against low pricing.

Pricing: Paid tool with a 14-day free trail. Pricing starts at €3,49/mo.

Google Rating: 3.4 ⭐️

Screenshot of Social Searcher, the social media monitoring tool

Since this is a social-digital tool, you are able to track real-time conversation where your key search terms show up across social networks and the web.

The tool is able to crawl Twitter, Google+, Facebook, Youtube, Instagram, Tumblr, Reddit, Flickr, Dailymotion and Vimeo. All the information it collects is available in a single dashboard, with a friendly layout, for your convenience.

Covered Press

Covered Press uses smart learning to grow alongside you and is highly rated among press monitoring tools. This tool is an automatic press tracker, with reporting and analytic software designed to make PR data collection and management easier.

Price: Packages start at $99/mo.

Google Rating: 4.7 ⭐️

Screenshot of Covered Press, one of the best media monitoring tools

As a PR agency, this tool offers you the support you need to create a well-rounded media report for your clients. With Covered Press, you can monitor critical mentions across the media spectrum.

BuzzSumo

BuzzSumo is a well-loved tool among marketers and publicists, as well as listed among the best media monitoring tools. The tool helps you to find trending content, deep dive into research and data points, connect with influencers and monitor mentions, trends and links.

Price: When you sign up for a paid package, you also receive a 7-day free trail. Pricing starts at around €85/mo.

Google Rating: 4.5 ⭐️

Screenshot of BuzzSumo, a paid media monitoring tool.

You can set up real-time alerts for mentions of your own brand, your clients, products, competitors and relevant trends. You can do the same for relevant influencers, journalists and bloggers to stay up-to-date with what they publish.

With relation to your PR activities, you can track new backlinks to your clients sites and activities related to organic growth and new traffic.

Brand24

Brand24 is a leading media monitoring tool, they’ve also been in business longer than most – regarding digital media.

Price: Pricing starts at around €42,50/mo.
Google Rating: 4.6 ⭐️

Screenshot of Brand 24, a cheap media monitoring tool

If you’re looking to track your activities across most media (Social Media, news, blogs, videos, forums, podcasts, and review sites) this one is highly recommended.

With Brand24, you can get valuable insights regarding brand reputation, which can help improve and tailor your PR initiatives even more towards building a positive and secure reputation.

In addition to media monitoring, Brand24 is great for learning more about customer engagement.

Screenshot of Brand24, media monitoring tool prices.

Reputology

You might not know about this one, but Reputology is a tool that’s developed specifically to monitor online reviews. With social proof being highly influential, it is greatly important to stay aware about what your audience has to say about you.

Price: 14-day free trail, pricing plans are based on single location or multi-location, starting at around €8,00/mo. Or agency packages are available.

Google Rating: 4.7 ⭐️

Screenshot of Reputology, media monitoring tool with free trial

Reputology crawls hundreds of review sites like Yelp and Google My Business to see where your keywords and search terms show up. Having your alerts activated is a good idea, since you get notified instantly about new activities. This way you can quickly respond to and address spam or negative reviews.

All subscription plans for Reputology provide sentiment analysis, customer voice capture, and white-label landing pages and widgets. This gives you a good overview of the general public feeling towards your brand.

Brandwatch

Brandwatch is one of the most powerful monitoring tools on the market. It conducts news monitoring across a vast array of media types, with the purpose of capturing AI-driven brand insights.

Price: Agencies can book consultations to set up a package and pricing agreement.

Google Rating: 4.5 ⭐️

Screenshot of the premium media monitoring tool, Brandwatch

This monitoring tool can help you identify growth opportunities, through offering you deep inside analytics of the social-digital spectrum.

Created by media experts, Brandwatch is a premium monitoring tool. For PR managers who need a flexible tracking tool, this option is highly recommended.

Critical Mention

Critical Mention is very useful when you need to monitor the full scope of media. From Social Media, broadcast, online news and licensed content, this tool covers it all.

Price: As this is a premium tool, you’ll have to request a quote.

Google Rating: 4.2 ⭐️

Screenshot of Critical Mention, the premium media monitoring tool.

As an all-encompassing tool, it is highly recommended for those in the PR profession. Not only does the tool help you monitor your media mentions (according to your keywords and search terms) but it also gives you access to a relevant database of news outlets, journalists, influencers, reporters and bloggers.

The great thing about the service is that you’ll be able to highly tailor your media report, so that you get the data that will offer the best insights.

TVEyes

Designed specifically for broadcast, TVEyes monitor television and radio stations in multiple languages across almost 20 countries.

Price: Available on request

Google Rating: 4.2 ⭐️

Screenshot of TV eyes, the famous media monitoring tool

This tool gives you real-time access to clips that mention your keywords and main search terms. The tool also has a user-friendly dashboard for your convenience. Customizable reporting options is also available.

HubSpot

HubSpot is a cloud-based CRM that’s designed to help you align sales, marketing and PR.

Price: Free+, packages start at €41/mo.

Google Rating: 4.4 ⭐️ (7,083 votes)

Screenshot of Hubspot, the freemium media monitoring tool

The tool can help you track the performance of your Social Media posts to use in your media report. However, HubSpot’s media monitoring abilities are limited as this is not the software’s primary focus.

Coverage Book

The tool is easy to use, with a dashboard that shows the combined views, shares, and inbound links from your PR efforts. Coverage book uses the traditional methods of PR and digitalises them to help you monitor the performance of print print and digital contents.

Price: Packages start at $99/mo.

Google Rating: 4.6 ⭐️

Screenshot of the PR media monitoring tool

Coverage Book makes it easy to compile and present media mentions plus the results of earned efforts. With this tool, you can generate a comprehensive report on how well your story or campaign has performed

Agility PR Solutions

Agility PR Solutions is very user-friendly, providing solutions to all your press monitoring and analytics needs. The tool is designed to help you analyse the results of press releases. It also gives you access to thousands of global journalists, bloggers and influencers.

As a specialised service, packages are more expensive than the average paid-for tool.

Price: The Connect Plan will cost you $350/mo. However, because this is a very powerful analytics tool, you can be sure that your data will provide great insights.

Google Rating: 4.1 ⭐️

Screenshot of Agility PR, the powerful media monitoring tool

With Agility PR, you can monitor and measure traditional, broadcast, social media and online coverage.

PRWeb

PRWeb is now owned by Cision. The tool makes it easier for you to send your press releases to different media tiers. The content that you distribute via the tool can be tracked and added to your media report.

Price: Starting from $99/mo.

Google Rating: 3.8 ⭐️

Screenshot of Cision, a powerful media monitoring tool.

PRweb makes it easy to follow the digital footprint of your content, tracking your stories across a database of bloggers and analysing news and social media to track the context in which your keywords appear.

MarketWired

Marketwired is a press release distribution service where you can build media and influencer lists, send targeted news updates, and track performance.

Price: Available on request

Google Rating: 4.5 ⭐️

Screenshot of MarketWired, a news distribution tool

The tool allows you to monitor broadcast, online and social media for critical mentions and offers real-time notifications.

The service also has a feature where you can create an online newsroom to store everything about your client's brand.

BlogDash

BlogDash provides PR pros with a database of influential bloggers in various categories.

Price: Pay as you go

Google Rating: 3.7 ⭐️

Screenshot of Blog Dash, the media monitoring tool

The tool allows you to set campaign goals, create pitch lists, and reach out to bloggers. They also have an outsourced service to manage blogger outreach, content creation, and tracking for you.

For PR agents, this tool is useful helper to make sure your strategies achieve the goals you’ve set and meet their targets.

PR.co

The team at pr.co designs and develops tailor-made newsrooms for brands across a wide spectrum of industries.

Price: Starts at $356 per month — free for NGO's and special programs for startups.

Google Rating: 4.7 ⭐️

Screenshot of PR.co the media monitoring tool and pitching tool for agencies

With a focus on assisting PR agencies, the PR.co platform allows agencies to easily publish client news, build press lists, pitch news to media contacts, and manage complex editorial workflows.

The platform is user-friendly, with the added benefit of personalized customer support for when you get stuck.

Sprout Social

With Sprout, you can monitor and manage engagement across Social Media.

Price: Plans are priced around $108, with other alternative options available to accommodate your budget.

Google Rating: 4.3 ⭐️ (1,491 votes)

Screenshot of Sprout Social, the social media monitoring tool

Sprout is designed to take time off of analysing the performance of social content. This tool is well-loved by PR professionals who focus on Social Media management because the tool allows you to publish content, engage with customers, follow trends, monitor performance, etc.

You no longer have to monitor each social platform or channel separately, Sprout is an intuitive, one-stop, platform that allows you to schedule, publish and analyse all your social activities.

The tool is strongly rooted in leveraging Social Media management to improve your media monitoring operations. This makes Sprout Social a leader in usability, not to mention – they offer customer support.

Keyhole

With Keyhole you can track Twitter and Instagram activities in real-time to see where your keywords and key phrases are mentioned and in which context.

Price: Packages start at $79/mo.

Google Rating: 4 ⭐️

Screenshot of Keyhole platformScreenshot of Keyhole platform

The benefit of monitoring real-time conversations is that you are able to protect your online brand reputation by responding to negative comments or correct the share of misinformation.

Keyhole allows you to track hashtags and predict how well hashtags will perform with AI features.

Being notified about consumer trends also puts you one step ahead of competitors, as you can improve your media strategy to get max appeal.

Mentions

Mentions allows companies and agencies to monitor the web, listen to their audiences and manage Social Media.

Price: Free, paid packages.

Google Rating: 4.4 ⭐️

Screenshot of Mentions, the freemium media monitoring tool

As a PR agent, you can use this tool to pin-point important conversations where your key search words show up. Mentions crawls extensive sources across the web and collects all the information in one place for you to analyse.

You can even track mentions, keywords and sentiment across multiple languages.

Iconosquare

Iconosquare makes social listening easy, helping you to improve customer engagement across Social Media and to channel business growth.

Price: Starts at $49/mo.

Google Rating: 2.3 ⭐️ (1,693 votes)

Screenshot of Iconosquare, the social media monitoring tool

You can use the collected data to optimize your social strategy, as well as to gain a competitive advantage by staying informed in real-time of changes in your social mentions. Iconosquare tracks Facebook, Instagram, Twitter and LinkedIn, saving you time to compile in-depth analytics.

You can use this tool to monitor follower evolution, track average engagement per post, reach or impressions. You can also identify in what context your business, clients and other brands are talked about.

Buffer

Since communication channels are wildly integrated these days, Buffer takes an omni-channel approach to media monitoring.

Price: Free, paid packages from $5/mo.

Google Rating: 4.3 ⭐️ (852 votes)

Screenshot of Buffer Platform

The tool makes it easier to monitor social engagement rates and audience behaviour with reports and analytics. You can keep track of mentions and hashtags across Facebook, Twitter, Instagram, LinkedIn and Pinterest.

SUMMARY

Before selecting a media monitoring tool or intelligence service, we recommend that you make a list of the media you want to track, what content you want to monitor and why you’re conducting this analysis. For PR professionals, a tool that lets you customize the media report is the better choice.

4

Conclusion

Hopefully this article helped you to make a more informative decision about what media monitoring tool will help accomplish your goals. Always keep your marketing and communication goals in mind, before purchasing a tool or premium service. Remember, you’re media monitoring efforts are supposed to help enhance your media report. The tool you choose is dependent on the media type you’re focusing on, so be sure to consider the primary function of the tool, as well as what media type it specializes in. For PR agencies, using premium tools with a well-rounded media spectrum is recommended.

For more information on how media monitoring can assist your PR efforts, get in touch with one of our PR experts for a free consultation session.

Get our newsletter!

Subscribe for weekly key tips on Public Relations for Startups





    PRLab Amsterdam | PR Agency - PR Bureau
    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram