The True Key to the Power of Storytelling in PR
The space resembled an oversized speakeasy with dim lighting, candlelit tables, and red velvet curtains. Cozy to say the least. The speakers of the night walked us through the importance of storytelling in PR, breaking it down and giving stellar examples to us just how successful a good story can be.
Gijsbregt Vijn from Lemon Scented Tea
It’s the archetype that makes the storyline cool and sets the tone of voice for your project. So choose yours wisely and then keep it consistent. Your entire brand can be this exciting story that will then become your whole brand’s journey.
Here are the steps to follow:
- Implement the storytelling structure
- Main character
- Identify the
- When & where
- Find your archetype
- The who
- Create a Storyline of your Journey
Christiaan Ruesink from The Story Machine
The second speaker of the night was Christiaan Ruesink the man pioneering brand journalism. He is the chief editor at The Story Machine, a company that uses journalism as a starting point for all they do. The goal of brand journalism is to enhance brand credibility as with brand trust comes brand loyalty and a better reputation for you.
Brand journalism isn’t made up stories or ad campaigns and it definitely does not have the goal of selling something. It’s about a long term investment. Think about your customers, what do they want to know about you? Tell them.
PRLab would like to give a sincere thank you to those who attended The Power of Storytelling Meetup and helping us grow bigger and better every time. We wish you a very happy holiday season and a joyful start to the new year. See you in 2020! Check our meetup page for new events happening in the coming months.
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