One of the most successful and effective ways that we have garnered coverage from the press is through the sharing of fresh data by conducting research. Journalists are looking for angles, but they are also looking for data and fresh insights. When you are a startup you are always going to be striving to push and advertise the products and services of your company but, sometimes you can’t simply advertise what you do and who you are, you need a novel way to express your value. This is where industry research comes in. We like to do this because of the myriad of ways in which it can get them picked up in the press. Your intent then becomes sharing interesting and relevant information about the industry you are in. Your research can be quite broad within your company’s niche. Often, a good starting point is to find data on trends, pain points, or any other news affecting your industry. This research can then be turned into a press pitch, or even an industry report. As long as it remains unbiased, serious research, it will come across as authentic and authoritative. When you deliver research, you establish credibility and build a reputation as a thought leader, which is only going to get you more coverage within your industry. This approach is very effective as your company will be mentioned by any press that picks it up because it is your research. The neutral messaging of research also allows you to share it with many outlets in your industry, as well as across several other markets that the research might concern. It is a fantastic way to pick up coverage.