What Is Newsjacking? 4 Questions To Help You Understand It
What is newsjacking?
- That news is constantly happening and breaking, all the time.
- The life cycle of any news story dies down very quickly, due to the sheer amount of news that continues to happen.
- There is a point in which you have to take the opportunity and piggyback off the popularity of some news, and insert your message before attention in the story dies down and people lose interest.