Online course: €100 (one-time payment)

PRLab Academy: Learn PR with Our Tech PR Course

Learn B2B tech PR with hands-on lessons from PRLab pros. Master messaging, media relations, and launches with our Tech PR course.

Who is this course suitable for?

This tech PR course is ideal for beginners, junior PR professionals, marketers, and founders looking to build strong PR foundations and confidently work with tech-focused brands.
Beginners in PR
Junior communicators or entry-level specialists who want to deepen their understanding of PR, learn the key terminology, and master the fundamentals of B2B tech communications.
C-Level Executives
Decision-makers seeking a clear understanding of PR and how it drives business results, helping them make informed choices when engaging with PR teams.
Students
Curious and ambitious individuals preparing for a career in PR, eager to gain practical skills and insights before graduation.
PR Specialists
Experienced PR professionals looking to pivot or specialize in B2B tech PR, expanding their expertise in a fast-growing and high-demand sector.
€100 One Time
Self-place course with 6 Modules - 1 Year Access
Video content
Workbook with hands-on tools
Supportive Linkedin Community
Extra Resources and recommendations

Ready to start your journey?

Join the PRLab Academy today and start learning proven tech PR strategies at your own pace, with lifetime access and certification included.
Enroll Now for €100

What You’ll Master

You’ll master PR strategy, storytelling, media relations, measurement, and crisis communication — all tailored specifically to the challenges of tech companies.
Highly Specialized B2B Tech PR
Learn the ins and outs of public relations in the technology sector — from industry-specific terminology to strategic storytelling that builds credibility, visibility, and trust with tech audiences.
Real-World Case Studies
Explore how leading PR teams execute campaigns for top tech brands. Gain actionable insights from practical examples and see how theory translates into results in real B2B scenarios.
Pitching, Press Releases & More
Master the core skills every tech PR professional needs: crafting compelling press releases, pitching to journalists, localizing content for different markets, and effectively managing multi-channel campaigns.

Inside our Tech PR Course

Our tech PR course includes eight structured modules, 20+ lessons, a final exam, and an official certificate — designed to build practical, job-ready PR skills.
View Full Curriculum
Module 1
#B2BPR #TechPR #PESOModel
What Is PR in a B2B Tech Context?
Understand how B2B tech PR builds trust, credibility, and visibility, and how it differs from marketing and advertising in modern, AI-driven search environments.
Module 2
#PRCareers #AgencyLife #InHousePR
Careers in Tech PR
Explore career paths in tech PR, from agency and in-house roles to freelance work, and learn what clients expect from modern PR professionals.
Module 3
#PRStrategy #BrandPositioning #CrisisPlanning
Strategic PR Planning
Learn how to create strategic PR plans using goals, personas, positioning, messaging, and channel selection, while preparing for crises in complex tech environments.
Module 4
#MediaRelations #PressKits #AnalystRelations
Media Relations, Press Kits & Analyst Outreach
Master media relations by building targeted media lists, creating press materials, working with analysts, and managing expectations across launches, briefings, and press events.
Module 5
#DigitalPR #SEO #GEO
Digital PR, SEO & Generative Engine Optimization
Understand how digital PR supports SEO and AI-driven search, and learn how to build authority through backlinks, platforms, influencers, and measurable online visibility.
Module 6
#InternalComms #EmployeeAdvocacy 
Internal Comms & Employee Advocacy
Learn how to design internal communications strategies, empower employees as advocates, manage internal crises, and connect employer branding with external PR efforts.
Module 7
#PRMeasurement #PROI #CommsAnalytics
Proving PR Value: Measurement, Reporting & ROI
Discover how to measure PR performance, report results clearly, connect coverage to business outcomes, and demonstrate ROI using modern tools and data-driven frameworks.
Module 8
#PREthics #TechRegulation
Legal & Ethical PR in a Regulated Tech World
Learn how to navigate legal, ethical, and regulatory challenges in tech PR, including AI risks, data privacy, NDAs, misinformation, and real-world reputation recovery scenarios.

What’s Inside

Video Content
Engaging lessons and tutorials from PRLab experts, breaking down complex B2B tech PR concepts in an easy-to-follow format.
Ben & Jerry's: Four Decades of Values-Led Activism
Case Studies
Real-world examples from top tech brands, showing how PR strategies are applied and what drives measurable results.
Infographic listings the advantages and benefits or PR: Build Credibility, Establish Thought Leadership, Become a Go-To Source, Generate Leads and Sales, and more.
Tables & Infographics
Visual resources to simplify key concepts, frameworks, and data, helping you retain knowledge and apply it effectively.

See what people are saying

Explore reviews from learners who used our technology PR lessons to sharpen messaging, improve media pitching, and run stronger launch campaigns.
"The PRLab Academy course gave me a complete framework for managing PR campaigns — from planning to media pitching. It’s practical and easy to follow."
Jim M.
CMO at a SaaS Startup
“I finally understand how to create PR strategies that actually get coverage. The certification gave me a huge confidence boost in my role.”
Marta K.
PR Specialist
“As a founder, I learned how to communicate my startup’s story in a way journalists care about. Worth every euro.”
David R. 
Startup Co-founder

Still have questions?

How much time should I allocate for this course?

PRLab is the ideal partner for tech firms seeking to raise brand awareness and make a lasting impact in a competitive market. We offer our global expertise to be able to craft tailored PR strategies that meet your business objectives. Our integrated approach ensures your brand is noticed by the right audience at the right time and gains you the traction you need. We set clear goals right at the start to be truly effective and then adapt and change our approach as and when needed. Above all, we commit to transparency, collaboration, and delivering value at every step.

Is this a one-time fee or a subscription?

It’s a one-time fee of €100. You can revisit the lessons anytime and reuse the course as much as you need.

What’s in it for me as a student or aspiring PR professional?

Students and recent graduates are automatically eligible for a chance to secure an internship at PRLab, working alongside the experts who developed the course. Just send us a proof of your enrollment and certificate of competition of the PRLab Academy at hello@PRLab.co

Do I need any prior PR experience to enroll?

No prior experience is required. The course is designed for beginners as well as professionals looking to specialize in B2B tech PR.

Will I receive a certificate upon completion?

Yes! You’ll earn an official PRLab Academy certificate that demonstrates your expertise in B2B tech communications.

Can I access the course materials after finishing the program?

Absolutely — all course materials remain accessible so you can revisit lessons, case studies, and resources anytime.

€100 (one-time payment)

Ready to start your journey?

Build confidence, clarity, and real-world PR skills. Enroll now and start mastering tech PR with guidance from experienced industry professionals.
Enroll Now for €100
Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
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Logo of PRLab, the award-winning B2B technology public relations firm for startups and corporations
Mon - Fri:  09:00 - 17:00
Contact
PRLab | B2B Tech PR Agency
Matias Rodsevich, CEO of PRLab and B2B Tech PR Consultant
PR for growth 🚀
Ready for real impact? Click here to start.
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