CEMEX Ventures

CEMEX Ventures is CEMEX’s Corporate Venture Capital. With their global focus, they empower startups and entrepreneurs in the construction industry around the world. With investments in innovative construction startups, they aim to drive the industry forward - to a more sustainably built world. Through their followup investment in Modulous, they’re creating a path towards smarter, more energy efficient cities.

1

2

PRLab engaged in the collaboration with CEMEX Ventures mid-May 2021. As this was a two month project, we aimed to get 3 - 5 pieces of coverage per market (US & UK).

First, the CEMEX Ventures and Modulous partnership had to be written into a share-worthy news story. We used CEMEX Ventures involvement in The Construction Startup Competition 2021 to set the stage for the press release. Next to this, the investment in Modulous created the story’s vocal-point.

The press release kept to the original storyline of the startup competition and followup investment; however, it was tailored and adapted according to the identified news sites’ character and their readership interest. This was done with the aim to get media appeal and recognition from the US & UK market.

Announce CEMEX Ventures involvement in The Construction Startup Competition 2021.
Announce followup investment in Modulous.
Edit story for US & UK market appeal.

With a short project timeframe, we started by setting realistic KPI. Next, we compiled lists of potential news outlets, partner journalists and platforms who could publish CEMEX Ventures’ announcement to secure a US & UK media presence for them.

The focus was on contacting news outlets and journalists with a construction, startup, tech and investment appeal. We began by compiling extensive media lists with contacts who matched the identified market criteria.

After creating the shortlist of media contacts, we jumped into the push for coverage around the Construction Startup Competition 2021 - salvaged the press release for coverage, secured interviews for CV leadership, and thought leadership underscoring the importance of the competition.

With our secured publishers and journalists, we landed a total of eighteen pieces of coverage!

The context of each piece covered CEMEX Ventures’ followup investment in Modulous, with the background set against the Construction Startup Competition 2021. The press releases also tied the story back to CEMEX Ventures’ contribution in evolving the construction industry.

The publications were carried out as news report, highlighting the information that innovative construction experts and enthusiasts would look for.