The Construction Startup Competition 2021 set the stage for CEMEX’s press release, building coverage around their investment in Modulous.
Modulous first received investments from CEMEX in 2020, after winning the Construction Startup Competition. With the followup investment, CEMEX will help Modulous to expand their design and technology teams, as well as to fast-track the advancement of their software platform to modernise the design and construction of affordable housing.
With the focus on the competition and followup investment, the challenge was set to elevate awareness in front of the target audience and to increase CEMEX Ventures’ visibility across startups, construction, tech, and financial industries.
With our gathered research and compiled work, we pitched to multiple news sites and publishers. Keeping a strict deadline in mind, we had to be convincing in our approach. Great care went into ensuring that our pitches were successful and that they resulted in quick publications.
Since we matched the story as best we can to the orientation of the specific news sites and journalists, we were able to gain greater than agreed upon media buy-in.