How PRLab Helped contextflow Grow

About contextflow

contextflow, is an Austrian startup born from Vienna's Medical University and research projects, specializes in AI-driven medical image analysis. Founded in 2016, they've garnered multiple awards, including "Most Promising Startup Austria." Backed by leading AI experts and prestigious advisors from radiology's top societies, they're revolutionizing diagnostic imaging with cutting-edge technology.

The challenge

contextflow needed to differentiate itself from established competitors in the cutthroat market for AI-powered medical imaging. Increasing brand awareness and global media presence was essential to reinforcing its market position. PRLab stepped in to highlight contextflow’s distinctive technology globally, its demonstrated accuracy, and its smooth integration into radiology workflows, since competitors had already achieved international visibility.

One of the key priorities was building investor confidence by highlighting contextflow’s innovation, scalability, and impact on healthcare. Securing media coverage in top health and business publications would become essential to position the company as a reliable, fast-growing player in the market.

PRLab helped contextflow’s engage in industry discussions and capitalize on timely media opportunities. This included leveraging trending topics, sharing expert insights, and using proprietary data to drive conversations. A well-executed PR strategy not only elevated contextflow’s visibility but also strengthened its credibility, securing its position as a leader in AI-driven radiology.

Thought leadership, executive profiling, and data-driven storytelling played a crucial role in demonstrating AI effectiveness and establishing trust within the radiology sector.

PRLab strategy

1. Local Media Engagement- DACH Region
2. Global Media Penetration
3. Executive Profile & Interviews 
4. Maintaining Momentum

1. Local Media Outreach – DACH Region

Given contextflow’s limited global media presence, the first priority was to leverage what we immediately could. That was a local market presence. Prlab focused on firstly building a trusted network with local German media, securing coverage across the DACH region. Next, strategic media pitching and tailored press releases were used to introduce Contextflow’s AI-driven radiology solutions to local journalists, ensuring impactful regional visibility is maintained before going global.

2. Expanding to English-Language Media

Once a strong foundation was secured in the DACH region, PRLab expanded efforts to English-language media, targeting international healthtech, AI, and business publications. Using a combination of press releases, thought leadership article, sharing industry insights from key contextflow executives, PRLab positioned contextflow as an innovator in AI-powered radiology on a global level. The team crafted distinct media angles, ensuring widespread coverage across various sectors, from medical imaging to AI-driven healthcare advancements.

3. Executive Profiling & Interviews

To further solidify contextflow’s credibility, PRLab arranged executive interviews with top tier and trade media outlets, showcasing the company’s expertise and vision. 

What’s more impressive is that contextflow got a homepage feature with TechRound under “Latest Tech and Startup News”. It’s the very first section visitors see on TechRound’s page - leading to immediate visibility and exposure to a large number of site visitors. Amplifying brand awareness.

4. Maintaining Momentum

With an initial wave of coverage secured, PRLab focused on sustaining momentum by continuously monitoring industry trends, leveraging newsjacking opportunities, and ensuring contextflow remained part of relevant discussions. Ongoing media relations and strategic content development will keep contextflow’s brand presence strong, paving the way for continued growth and recognition in AI-powered medical imaging.

PRLab results

Over 4 months of collaboration, PRLab helped contextflow secure 15 earned media placements. These efforts have generated over 200,000 estimated views, demonstrating the impact of its thought leadership across technology, AI, health, and science outlets.

Number of publications: 15
Highest DA: 90
Backlinks: 4+
Estimated coverage views: 200,000+

Additionally, prestigious award recognitions and an AVE value of €41,631.77 highlight the tangible success of Contextflow’s PR efforts, reinforcing its credibility and industry influence.