Agicap

The French startup Agicap provides real-time cash flow management and prospecting services. Following their most recent funding, which was led by Greenoaks, they reached an impressive valuation of over €415 million!

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First, Agicap's funding announcement had to be localized for the Dutch market, with the aim to get media appeal and recognition from the Dutch market. The story creation centred around introducing Agicap as a trusted service provider who’s here to support small and medium companies in their cashflow management, regardless of the country they operate in. The success from the series B funding acted as the key point in showcasing Agicap’s growth as a company.

1. Announcing series B funding achievement
2. Localizing news for Dutch market appeal
3. Entering new markets with the latest $100M financial gain

Next to series B funding announcement, we created an eye-catching brand presence for Agicap amongst respected news outlets in the Netherlands. We utilised Agicap's unmatched fintech smarts and market navigation skills as the reason behind their latest funding performance.

With a strict deadline, we set out to compile lists of potential news outlets, partner journalists and fintech opinion leaders who could publish Agicap and secure Dutch media presence for them.

Our research led us to compile a comprehensive list of online news outlets who specialize in fintech, as well as connections with popular financial technology journalists.

With participating journalists, we adapted Agicap’s selling story to fit the individual style of each news site and online outlet. We also structured which journalist would match which take on the story best.

With our secured publishers and journalists, we created a total of twelve content pieces in under a week’s time for a non-Dutch company!

The context of each piece covered Agicap’s major funding achievement, whilst tying it back to why the company is a valuable asset for the Dutch fintech market.

The publications were carried out as case studies, highlighting the numbers and data fintech experts and enthusiasts would look for.

With our gathered research and compiled work, we contacted multiple news sites and publishers. Keeping the short deadline in mind, we had to be extra convincing to sell the story. Great care went into ensuring that our pitches were successful and that they resulted in quick publications.

Since we matched the story as best we can to the orientation of the specific news sites and journalists, we were able to gain greater than agreed upon media buy-in.