Though the main focus centered around establishing brand awareness for Appspace, newsjacking
and commenting opportunities were pursued to share Appspace’s industry knowledge as an office management tool.
Moreover, content was written from the perspective that Appspace is an innovator in workplace software. Appspace’s unique approach to both software and employee experience sets it apart from other companies in the industry. The hybrid workplace is also something which will only gain traction in the future, and this provides the opportunity to involve Appspace in thought-leadership commentary.
To execute this, both software specific media and media which focuses on employee experience and workplace productivity was targeted. This is an angle which many other competitors can’t tap into due to the fact that they lack the variety of features that Appspace offers.