Opal launched their platform with $10M Series A funding round led by Greylock to protect enterprises from over-provisioned access. To help create noise among the Global English Media, PRLab was tasked with sharing the funding announcement far and wide! The objectives of this collaboration included helping Opal to increase their brand awareness, build credibility, and create buzz around Opal’s Series A funding round. A key challenge would be to gain the attention of top tier media outlets from across the US and UK, as Opal was relatively unknown in these regions. We wanted to ensure that Opal's funding announcement generates enough media hype from where added relationships, for lead generation purposes, could be built with potential investors and lucrative clients. Due to a time crunch, the game was on!
